Be honest- what comes to mind when you hear the term “millennials?” It’s OK, we can take it. The much-maligned generation born after 1982 and before 1995 came of age just as the digital revolution was beginning. As such, we’ve never given a second thought to the technology we use every day- it comes to us as easily as breathing, because we’ve always known it. That’s where Millennial Marketing comes in- why not have actual millennials help your small business grow by applying their vast store of knowledge of the internet, mobile devices and social media to the marketing you need to do to stay on top?
Echo + Hero= ECHERO
Echero sprang from the mind of a millennial wanting to find a way to connect her unique and much-needed skill set to the people who need it most- small business owners who came of age before the tech boom, who need to catch up to the fast-moving changes to marketing and advertising so their businesses don’t get left behind. Millennials, also referred to as the Echo Boomers and also classified as the Hero archetype in the Strauss-Howe generational theory, can save the day with their unparalleled knowledge and expertise in a field that’s even younger than they are. Our superpower is understanding marketing concepts that didn’t exist when most of our clients started their businesses.
To quote Bob Dylan (yes, we like him too!), “The times, they are a-changin’.” When you connect with Echero, you get your very own team of millennial tour guides to help you navigate the new and unfamiliar new channels of marketing, such as SEO, content marketing and social media marketing, to get your brand out there, front and center, as it deserves to be. Echero can be your SEO marketing hero- let’s help each other out!