Why is My Website Not Getting Any Traffic?

Congratulations! You’ve built an impressively-designed website that far surpasses the clunky old one you replaced. So…why are you still not getting any organic website traffic?

You’re not alone- it’s not uncommon for business owners to invest a lot of time and money into a site that still isn’t getting that website traffic. Fortunately, we can help. Here are a few website traffic tips to help you achieve the results you pictured when you first developed your site.

How’s Your SEO Game?

Search engine optimization, or SEO, is one of the most important factors in driving organic traffic to your website. In order to increase your chances of consistently ranking in the top 10 search engine results, you’ll definitely want to strengthen your site’s SEO. One great (and free!) way to begin is by using the WordPress SEO plugin to optimize your content. This tool alerts you to areas where improvement is necessary so you can ensure your SEO is on point.

Check Those Backlinks

When it comes to driving website traffic, backlinks are key. A backlink is a link from another website or blog to your company’s site. If you are backlinked to a highly-reputable website or prominent blog with a large following, this can be website traffic gold for you! Try networking to start link building among the more high-profile sites in your industry. Commenting on blog posts or following the blogger or brand on social media is a good way to make these connections.

Is Your Content Worth Reading?

Content is one of the most oft-overlooked elements of website design, yet it’s one of the most critical factors in driving website traffic. In addition to a strong SEO game, your site’s content must be engaging, unique, consistently-updated, and easy to read in order to help improve your search rankings. The reason content often goes neglected is because of how time-consuming it is for a business owner to constantly generate and produce new, high-quality content when he or she is focusing on the day-to-day aspects of the company. It may be a good idea to hire a dedicated content writer to help bring in more website traffic.

Are your Headlines Click-Worthy?

We all know that people are more likely to click on headlines that capture their attention, either by creating some sort of mystery or intrigue or by mentioning something that is highly interesting to the reader. Rather than making your headlines for blog content straightforward and dull, try playing with more “clicky” sentences to inspire people to read further.

Contact Echero Today

When it comes to website traffic, there’s really no one-size-fits-all magic formula. By taking these website traffic tips into consideration, you can boost your chances of generating more organic traffic with stronger leads and increased search rankings. For a more customized website traffic building plan, contact Echero today.

10 SEO Tips You Need to Know

Search engine optimization, or SEO, is still a very big part of your company’s overall digital marketing strategy- or at least, it should be. However, as the Google search algorithm continues to change from year to year, SEO strategy must also evolve. Here are some of our best SEO tips to help boost your organic traffic and improve your search rankings in 2020.

  1. Speed is Key – One of the most critical factors in SEO is page speed. A slow-to-load web page could effectively kill your rankings when users become frustrated and decide to check out a faster website from a competitor instead. Make it a point to remove anything (large images, videos, etc.) that may be slowing your site down.
  2. Check Your Links – Links to other websites can be a great way to build your brand- unless the pages you are linking to are either missing or irrelevant. Check all the links on your website to ensure none are broken or leading to missing pages, or pages that have nothing to do with the topic at hand.
  3. Remember Your Audience – It’s important to stay mindful of the fact that you’re writing for humans first, search engines second. Instead of cramming a dozen local SEO keywords into one sentence in an effort to increase your page ranking, keep in mind that the best content simultaneously informs, entertains, and educates. Definitely sprinkle in those magic SEO keywords, but do remember to make it natural and fun to read as well!
  4. Get Quality Backlinks – The keyword here is “quality.” Backlinks are links to your page from other company websites or blogs and can be very helpful in driving your traffic if these pages already have a strong following. Try networking with successful bloggers or other companies in your industry to see if you can build a backlinking relationship.
  5. Track Your Success – It’s important to get web analytics in place from the moment you roll out your fresh SEO website content. Tools like Google Analytics and Google Search Console can help you track page views, bounce rate, and even offer insight into how your page is being navigated- all helpful info for making the right tweaks to increase your search rankings.
  6. Get Meta – Don’t forget to pay attention to your pages’ meta descriptions- these are the short little blurbs on a search engine that tell the user what they can expect to find on your page. Making proper use of local SEO keywords can help boost your ranking and drive organic traffic to your site. Make each meta description unique to avoid duplicates, which can earn you penalties.
  7. Make Your URL Make Sense – Wow, some URLs tend to go on forever, don’t they? It’s best to keep them short and sweet, as well as relevant to the topic, so people aren’t faced with a confusing, miles-long URL that has nothing to do with the page title.
  8. Include Social Signals – You know those little icons for Facebook, Instagram, and Twitter on a company’s website that link to their social media pages? They’re called social signals, and if you don’t use them already, now is the time to start! Build brand momentum by directing your visitors to like and follow you on social media.
  9. Add Keywords to Images – You can help your page rank higher for SEO keywords by adding them to the alt text in your site’s images. Users searching for a particular image will type in the relevant keywords, leading them to your site! Just be sure not to engage in “keyword stuffing,” which means inserting irrelevant keywords into an image just to rank higher. Nobody likes that, least of all Google.
  10. Keep Content Fresh – Publishing unique, consistently-updated content, like blog posts, is a great way to improve your rankings. However, since coming up with engaging new content at least once a week can be a real challenge for many business owners, they often choose to outsource this task to a professional content writer.

Contact Echero Today

Keep these SEO tips in mind when trying to improve your search rankings. If you get stuck, don’t panic- just call the team at Echero! We can help you with SEO strategies customized to your specific needs. Contact us today to learn more.

How to Develop a Content Marketing Strategy

Whether you’re just diving into content marketing for the first time or you’ve been at it for a while and want to change up your current content marketing strategy, it all starts with building a solid plan. Believe it or not, this critical first step of developing a winning content marketing strategy often gets overlooked. After all, it’s easy to get so excited about revamping your content marketing strategy that you neglect to make a plan first.
However, this is a crucial part of the process and can’t be skipped. Laying a solid foundation by first developing a content marketing plan can help you define KPIs (key performance indicators), recognize current pain points, and, most importantly, help you to outline a workflow process for you and your team to follow so that nothing slips through the cracks.

Here are some tips for developing a content marketing strategy built for success!

Step 1: Define your goals

What is it that you’re trying to accomplish by developing a new content marketing strategy? Are you trying to generate more new leads per month? Boost your SEO page rankings? Increase your conversion rate? Whatever your goals, it’s important to clearly define them at the very beginning of your strategy development process.

Step 2: Conduct research

Now that you know what you want your customers to do, it’s important to define who they are and what they want out of their experience with your business. Getting to know your target audience by conducting market research can offer untold insights to help fine-tune your content marketing strategy.

Step 3: Perform a content audit

Take a look at all of the content marketing pieces that are currently being seen by your clients- what’s working? What’s not? Maybe a certain landing page is resonating with your target audience while another piece of content- say, targeted emails- are doing nothing to bring in new leads. By taking a closer look at what you’ve already got in the way of content marketing collateral, you can determine which pieces need to be changed and which may be performing really well already.

Step 4: Choose a Content Management System

A CMS, or Content Management System, is an all-in-one marketing platform that allows you to keep track of everything that’s going out to clients and prospects. You can create, manage, and track your content all in one convenient place, making it easier to measure your results and re-vamp content as necessary based on your findings. Try a popular CMS like HubSpot or Monday to get started.

Step 5: Generate Content Ideas

Good news: you now know what content needs to be produced to help fine-tune your content marketing strategy. Bad news: you don’t know exactly what that content should look like! Brainstorm some ideas that speak to your brand’s identity, industry, and target audience to give your content the right voice. If you don’t have a professional content writer on hand, now may be a good time to hire one!

It may seem overwhelming when you look at it, but developing a content marketing strategy can be the key to increased leads, conversions, and ultimately sales! Switching up your content marketing game is certainly worth the effort, and something you should get going on today!

Contact Echero Today!

Need help? That’s why we’re here! The Echero team can assist with your content marketing needs, from helping you develop a custom content marketing strategy to creating unique, engaging content just for you! Contact us today to learn more.

How to Make Your Social Media Stand Out

Social media has played a huge role in marketing over the past decade, and it’s not likely to be going anywhere! In fact, social media marketing has become such a critical part of a brand’s digital marketing strategy that many larger companies have an entire department dedicated exclusively to creating and posting social media content!

For the rest of us, however, social media management is something we have to get on top of while also dealing with about a million other aspects of running a business. We’ve compiled these useful tips for making your social media stand out among a sea of competitors to help you out.

Cut Down on Content

The whole point of social media marketing is to get a point across in a quick, concise way before your audience scrolls down to the next post in their feed. However, that doesn’t stop some companies from thinking a consumer is going to read three huge paragraphs of text before moving on! To get noticed more, try to keep your social media content to a minimum and let the image do the talking. It’s also a good idea to move your CTA (call to action) way up to the top of the post- either in the headline or within the first couple of sentences.

REALLY Know Your Audience!

We know you already know that it’s important to have your target demographic nailed down before developing a marketing strategy, but this goes double for social media marketing. By clearly defining your target customers’ attributes, you will be more able to effectively position your social media marketing strategy in a way that makes your core audience stand up and take notice.

Get a Boost From Your Employees

You know that saying, “There’s no I in TEAM?” Keep that in mind when you enlist the help of your employees to get your brand recognized through social media marketing. Employee engagement absolutely boosts the quality of your social media content, as well as helps to strengthen your customers’ loyalty by building a solid brand identity. Try having your employees post photos of themselves using your product in “everyday life,” weighing in on topics that are pertinent to your organization, and most importantly, liking and sharing each other’s posts, as well as posting authentic, sincere comments.

Great social media marketing strategies don’t just appear overnight- they are a result of time, research, dedication, and consistency. If you follow these tips and work toward building a solid social media management plan, you may begin to see some real results in just months!

Contact Echero Today!

If you’re still unsure where to start (or just don’t have the bandwidth for DIY social media marketing), let Echero help! Our experts can help you create a strong social media management plan as well as develop engaging, relevant social media content that gets noticed! Contact us today for more information.

The Importance of Having a Consistent Social Media Schedule

You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones.

But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting schedule, can be more detrimental than beneficial to your campaign. Here are some things you should know about the importance of social media and why consistency matters.

Establish a Voice

Every brand has a “voice”- that is, a definitive style that drives its identity in the eyes of the consumer. If you haven’t nailed down your brand voice yet, it is essential that you do prior to unleashing your social media marketing campaign on the world.
Try thinking about what your company stands for, what it values, and most importantly, what it is able to offer to consumers, and use that information to develop a voice that keeps your messaging consistent across all social media platforms.

Post Consistently

Sometimes when it comes to social media, posting sporadically is worse than never posting at all! You are using social media as a marketing tool, and as such, you need to drive the message you want your target audience to hear concisely and consistently. That is really the only way to get people to pay attention, which will not only gain you likes and follows but can also ultimately increase your conversion rate.
One simple way to get in the habit of posting consistently is to create a social media content calendar each month. By nailing down what you plan to post, including corresponding links, images, and hashtags, you can automate the process completely with a social media management tool like HootSuite, ensuring consistency in your social media posting game.

Image Is Everything…

…at least in social media! Think about it: people are scrolling through their news feed, waiting for something to catch their eye. We are constantly bombarded with marketing efforts from all sides, all day long. In order to stand out from the pack, you need to hit on some visuals that make a consumer stop dead in their tracks and take notice of what you are offering. Try using animated GIFs and possibly even memes, if that is on-brand for you- but take care not to overdo it. People can spot a phony from a mile away- the idea is to make your social media posts look as much NOT like an ad as possible.

Contact Echero Today

When you are able to establish and maintain a consistent social media management strategy, you can help gain traction with members of your target demographic and generate some serious organic buzz surrounding your brand and products. Use these social media tips to get started, and if you think you could use a little extra assistance, Contact Echero. Our social media marketing experts love helping brands develop a strategy and know exactly what it takes to make an impact through consistent, engaging posts.

Website Design For Beginners

As a business owner, you already know that in this day and age, great website design can make or break your company’s potential future success. So, no pressure there! Even if you’re brand new to website design, it’s far from impossible to create an awesome site that draws people in, keeps them clicking, and eventually leads to increased conversions. We’re here with some tips on website design for beginners to get you started and help you create something special. Enjoy!

It’s OK to Be Basic

For your first website, there’s nothing wrong with sticking to a clean, basic design. Try starting with a blog to get you comfortable with the mechanics of your content management system (CMS) and ease you into the more complex aspects of website design.

Need extra help? No worries- try using a blog template! These plug-and-play designs have already been created- now all they need is for you to add the elements and information that make them your own. Choose the design that best fits your branding and mission, and you’re on your way!

Get Some Inspo

There’s nothing like other people’s website designs to help you gain inspiration for your own. As someone who’s been surfing the Internet for a significant chunk of your life, you’ve undoubtedly come across website designs that have spoken to you for one reason or another. Try looking through some of your favorite sites to get a feel for what makes them stand out to you- is it the simplicity of the design? The user experience? The overall aesthetics? Whatever it is that you find appealing, try incorporating some of those elements into your own website design.

Think Outside the Web

Of course, not all inspiration is going to come from other websites. Since website design is an art form, it’s natural for designers to find their inspiration from a number of sources: nature, works of art such as paintings and sculptures, and even newspapers or magazines can serve as inspiration for a great website design. Take note of anything that appeals to you, from the shape of a vase to the font on your cereal box in the morning- if it jumps out at you, it just may hit other people the same way!

Know Your Content

Before you even design the first page of your website, it’s essential to know what you’re going to fill it with, in terms of content. What is the purpose of this website? What is it trying to accomplish? If you are selling a product or service, how are you going to present these offerings to entice and interest customers while informing them? Having the content nailed down first can help you make decisions with your website design, such as how much text needs to appear at certain intervals, which images should be juxtaposed with which text, and more.

Contact Echero Today

By following these website design tips, you will be on your way to creating your first website masterpiece! Still need help? The Echero team is happy to assist you. Contact us today to learn more about our website design services.

Is It Possible Your Website Has Too Much Content?

When it comes to website content, there’s no such thing as too much…right? While having a healthy amount of content on your website is certainly important, it’s a question of quality over quantity. There is a difference between website content and good website content, and it has less to do with word count than you may think. We’re here to dispel some rumors about website content, what makes good content good, and why you should worry less about how many words are on a page and concentrate more on what those words are saying.

What Makes For Good Website Content?

When a consumer visits a website, it’s because he or she is looking for more information about a product or service a company provides, as well as some background on the organization itself. However, this doesn’t necessarily mean that the customer has the time or the desire to kick back and read a 1,500-word description of every single offering on the website. Good website cuts right to the chase, delivering all the pertinent information in short, easy-to-digest bites that satisfy the user’s quest for knowledge without boring them to death.

Unfortunately, many content writers- and their employers- believe that word count is the most important aspect of writing website content that resonates with consumers, and that a 2,500-word blog post is somehow more impactful than one that only weighs in at 350 words. While long-form blog content is sometimes the most necessary and effective means of sharing information, it should not be what a content writer strives for every single time. When you are shooting to fill a certain number of pages with words, what ends up happening nearly every single time is that you are bloating a piece that could have been written much more concisely, making it repetitive and boring for those who are reading it.

How Much Content is the Right Amount?

So how do you know when to go with the long-form content and when your information would be better off in smaller doses? When in doubt, follow the Miniskirt Rule- keep it short enough to cover the point but long enough to keep it interesting. In other words, once you’ve stated the basics of your topic and conveyed the information you want your readers to learn from the piece, flesh it out a bit, give it some color and voice, and shape it into the sort of thing you would be interested in reading yourself as a consumer. Try not to let word count lengths dictate your decision-making process here; some blog posts are destined to go on for a thousand words by nature while others are best left at 400. When you feel there is absolutely nothing left to write about on the topic at hand, that is usually an indicator that you’ve reached a good stopping point.

Contact Echero Today

Echero knows a thing or two about good website content, and we’re here to help you! Contact us today to hear more about our professional website content writing services.

What’s the Difference Between Local and Global SEO?

Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO and how it can help get core members of your local target audience interested in your products or services. But what’s the difference between local SEO and global SEO- and do you need both of them in order to boost your search engine rankings? We’ve got some SEO tips to help break down the difference and point you in the right direction.

What’s Local SEO?

As its name implies, local SEO campaigns optimize search results using keywords and phrases targeted to a specific region. Keyphrases such as “hair salons in Baltimore,” “Seattle pizza restaurant,” or “Bookstores in 90210” are all examples of terms that are likely to be entered during a search for a local business. A localized SEO strategy is key for a business that caters mainly or exclusively to people within a certain community, city, or state. By employing local SEO, small business owners are able to get the word out about their locally-owned companies and restaurants.

What’s Global SEO?

But what if your company services more than just one region? What if you have several locations serving multiple cities or even states? In this case, global SEO may be something worth looking into. Though the term “global SEO” sounds like you may need to be a multi-billion dollar corporation that provides services to people in all the countries on Earth, global SEO is also an appropriate strategy to adopt if your business only operates in a handful of states, or even in two or three different regions of the same state.

So What’s the Difference?

Simply put, while every business, large and small, needs a local SEO strategy, not every business needs to go global with their search engine optimization efforts. Additionally, having a global SEO game that’s on point is not enough, even for larger companies- it is still very important to target specific regions through local SEO campaigns in addition to your global SEO strategy.

By understanding local versus global SEO, you can develop strong campaigns that not only drive organic search engine traffic to your company’s website but also edge out your competition and increase your page rankings.

Contact Echero Today

Need more SEO tips? That’s what we live for! Contact Echero today to learn more about what we can do for your company’s SEO.

How Important is Social Media to Your Small Business?

You’re the proprietor of a small local business, with no plans to further expand your empire. How important could social media possibly be to your bottom line? The answer may surprise you! Even for a small business social media can increase brand awareness, build strong associations and loyalty for your brand among local customers, and put your business head and shoulders above the competition. And even if there literally is no competition, there are tons of social media advantages that can help increase your revenue and drive new business. Let’s take a look at why social media still benefits small businesses.

Building Connections

There’s a reason they call it “social media”- there’s a chance that almost everyone in your community is at least somewhat active on Facebook, Instagram, or Twitter. Many small towns and municipalities across the country have their own Facebook pages where small local businesses can advertise their goods and services and, more importantly, build a connection with their core consumers. Using social media to foster relationships with new and existing clients can help establish trust and secure your reputation as a great local business.

Knowing Your Audience

One of the biggest social media advantages is that it gives small business owners the opportunity to really get to know their customers. A quick glance at the profile page of each person who likes or follows your company’s page can tell you all kinds of valuable things about the type of person your business attracts. Having this deep understanding of your target audience can help you come up with promotions, events, and even new products or services that are more likely to interest them, which can help increase your sales and allow your business to thrive.

Staying Ahead of the Competition

Even if your small business is the only one of its kind in your community, chances are there is some online retailer or company in a neighboring city that can be seen as a competitor. The simple act of having a social media page dedicated to your business can help increase its visibility on local search result pages, which can help to steer important customers to your company instead of one that is higher-priced or less conveniently located but is more visible in a local online search. There’s no need to create a page on every single social media platform, either- by knowing your audience and understanding which social network is the best fit for your demographics as well as the nature of your business, you can keep a leg up on the competition without overextending your social media presence.

The bottom line is that small business social media can mean big business for you! By taking advantage of these free social media platforms, you can leverage your exposure and visibility to increase profitability and build a solid reputation as an awesome local business!

Contact Echero Today!

Need more guidance with your small business social media marketing strategy? Echero is here for you. Contact us today to see how we can help!

7 Ways to Make Your Website Stand Out

Don’t let your business look like all the rest! From website content ideas to blogging pointers, we’ve got some website design tips to set your company’s site apart from the competition.

  1. Content is King – A website is nothing without excellent copy helping it to stand out. Good website content should be pithy and to the point, while delivering a message that is conversational and fun to read.
  2. An Excellent Design – It goes without saying that an eye-catching, cleverly designed website is going to stand out more than a boring, cookie-cutter one. That said, functionality is just as important as form, so make sure it’s as easy to read and navigate as it is visually stunning.
  3. Get Animated – Simple animation, like a subtle GIF or photos and text falling into place as you scroll down the page, can make your website memorable and add a layer of sophistication and a high-tech feel.
  4. Keep it Fresh – Would you trust an outdated website that looks like it’s straight out of 1998? If your site doesn’t match the awesomeness of your company’s products or services, it’s time for an upgrade. In addition to a modern-looking design, it’s important to keep the content fresh by adding new blog posts at least weekly and keeping your list of staff members current.
  5. Add Videos – People love watching videos and are more likely to retain the information they gathered from a video than from reading copy alone. Additionally, having videos embedded on your website can add an air of professionalism to your organization. It doesn’t have to cost a lot to produce videos about your company’s products or services- a video shot on your iPhone and edited with inexpensive or free video editing software can look just as highbrow as one put together by a professional videographer.
  6. Use High-Quality Images – Speaking of visual appeal, your website is going to be a lot more interesting if you use high-quality images rather than photos that are grainy, pixellated, or just plain tiny. Use photos that are unique and speak to your core brand values and identity to create a memorable user experience.
  7. Feature Your Fans – Having testimonials from real, satisfied customers is always a great way to generate interest in your organization as well as to build “street cred” for your brand. Hearing stories from real clients highlighting your company in a positive way can be a real draw for prospective customers. Positive Yelp reviews, social media shout-outs, and even videos featuring happy customers can all lend positive, authentic vibes to your website.

Contact Echero Today!

Still need some website design pointers? Echero is here to help! Contact us today to find out how we can take your website to the next level!