Importance of Website Content

Business owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing a website that will get your brand’s message to resonate with the people who need to hear it most, content is key. Here are some blogging tips to ensure that you’re not just creating website content: you’re creating GOOD website content.

Find Your Voice

It’s called content writing for a reason: your copywriter is not just throwing a bunch of SEO keywords onto a blog post and calling it a day. (At least, we hope not!) Good content writing comes from a place of truth that gives a distinctive voice to your brand. A good website content writer will take a brand’s mission, values, and overall personality into account when creating the copy for web pages, blogs, emails and more. Blog posts, especially, are a great place to bring out that voice and let it shine. By staying on-brand with both tone and intent when writing your blog posts, you can ensure that your audience has a good feel for who you are and what you stand for, which in turn will make them want to choose your products or services over that of the competition.

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Tell a Story

These days, there’s so much noise coming at us from all four corners of the internet. It can be hard to find authenticity and meaning in much of the marketing that’s out there. For that reason, honesty, transparency, and truth are some of the most sought-after attributes among today’s consumer audience. Storytelling is an extremely popular marketing strategy, and the more compelling and inspiring a brand’s story is, the better. You can use your website content to craft a true identity for your brand by taking your readers on a journey with your words and helping them to see your company not just as another business, but as something more special and real. In addition to strong, engaging blog content, try telling your story through interesting videos, infographics, and social media posts to send a message that will truly resonate with members of your core market.

Optimize Responsibly

SEO, or search engine optimization, has become quite the buzzword in the business world in recent years. The basic idea is to use specific, highly-searched keywords in your website content so that your site ranks at or near the top of a Google search performed on those words or phrases. However, there is a difference between optimizing good website content with relevant SEO keywords and using underhanded, “black-hat” SEO practices like keyword stuffing, which is writing website copy using keywords and nothing else to create a jumble of unintelligible gibberish in the hopes of ranking higher for organic search results. A good content writer knows how to sprinkle in the important SEO keywords to boost rankings without diminishing the quality of the content.

How To Optimize Local SEO In 2020

If you’re a business owner looking to drive local SEO traffic to your website, make 2020 your year to become an optimization pro! Finding success with local SEO can not only boost organic search traffic from those in your local area but can also go a long way toward maximizing conversions and ultimately increasing your bottom line. However, understanding how to optimize your site in ways that make search engine algorithms happy isn’t always an easy feat. Google, in particular, can be a total mystery when it comes to cracking the code and getting your business’s website to rank higher for local searches. Here are some pro tips from SEO experts to help you strengthen your local SEO game in 2020.

Give Google What It Wants

Chances are you already know about Google My Business, which allows business owners to create profiles containing pertinent information about their companies, including location, hours of business, and contact information. While Google has a way of finding out this info about all local businesses whether you put it out there or not, it’s good practice to keep contact and location information front-and-center on your site’s homepage, making it easier for Google to retrieve and return it for locals who are performing a search on relevant keywords. By building out business information on your website, creating a Google My Business profile for each location, and keeping those profiles up-to-date at all times, you’re creating a solid foundation for local SEO search success.

Be on the Lookout for Issues

Because Google has replaced the phone book and 411 directory assistance as the premier source of company information for the general public, it’s not uncommon for some of this information to get misreported from time to time. Something as simple as an incorrect phone number or outdated location address can harm your local SEO results. Additionally, information about your company is at risk of intentionally being reported incorrectly by competitors, through false negative reviews, reputation attacks, listing hijacking, and more. By monitoring Google and staying on top of issues that arise from various sources, you can maintain a clean, accurate business profile and help your local SEO efforts.

Get to Know Your Audience

Whether your business is strictly online or you have a brick-and-mortar location, one main component of optimizing your local SEO is getting to know your local audience. Take time to put together a survey for existing clients in an attempt to better understand what makes them want to do business with you. Then use those data points to optimize your site with keywords that reflect the aspects of your company that matter most to your local audience. By hearing feedback- both positive and negative- straight from the very people you are trying to reach, you can get a better handle on how to market your enterprise for maximum effectiveness.

Make 2020 Your Year!

2020 can be your year to get the local SEO results you need to drive your business and make an impact on your audience. Need help with your local SEO strategy? We’re here to help. Contact us today to learn more about how we can help you grow your audience through local SEO.

How to Ask for Online Reviews

Even in this day and age, word of mouth is still the best form of advertising. Thanks to online review sites like Yelp, it’s easier than ever for customers to write reviews of businesses to help others make decisions about where to purchase a product or whether to sign up for a service. Not only that, but having a number of positive online reviews for your company can seriously help boost your local SEO and improve your rankings. But how do you get your clients to post glowing reviews about your company? Here are some helpful hints for how to get your satisfied customers to share their positive experiences with your business so you can attract even more potential clients.

Just Ask!

Even though Yelp and other online review forums are immensely popular, people don’t always think about writing a great review for a business they like; unfortunately, consumers can be far more motivated to write a bad review after a subpar business interaction than they can be to sing the praises of a place where they received great service. By simply asking each customer to write a review about their experience, you not only stand a better chance of gaining positive reviews, but you are also motivating yourself and your staff to try their best to give every customer world-class service. You can ask your clients to turn in a great Yelp review when they are paying for their product or service, or you can remind them with little signs posted near the register or exit door. Some businesses even put a little note asking for a review on their receipts! Don’t be afraid to get creative with how you remind your clients that a little Yelp goes a long way.

…No Bribery, Though

Keep in mind that there is a huge difference between simply asking your clients to write an online review if they feel they had a great experience and paying people for positive reviews. The latter is quite frowned upon, and can even get you into trouble with Google or Yelp if they find out you’re offering incentives for glowing reviews. Bribing customers to give you good reviews, either with free products or actual money, is simply not ethical, since the reviews are supposed to be organic and come from people who truly like your company. Make sure to steer clear of incentivizing your online reviews so you and your business can stay above board!

Link it Up

People sometimes fail to submit positive online reviews because of a simple lack of convenience. After all, it can be pretty time-consuming to go to Yelp or Google Plus, search for the business and write a nice review for a company they like, no matter how much they want to do it. Why not make it easy for your clients by including a direct link to your online review pages? You can put the links to Yelp, Google Plus, and Facebook right on your website to ask for likes and positive reviews. This gives your clients the opportunity to say a few nice words about your company without having to go to each review site and social media platform separately to show the love.

Online reviews can make or break the success of your small business, and having very few or no reviews at all can be just as bad as having bad reviews! Make sure your company is well-represented on Yelp and Google Plus so your potential clients have the information they need to choose you over your competition, and so you can boost your local SEO and come out on top of the search results page. Great reviews of your company are just around the corner, if you know how to ask for them!

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Need help boosting the amount and quality of your online reviews? Echero can help! Contact us today to get started!

Blogging for Beginners

If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.

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How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

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3 Ways to Respond to Negative Online Reviews

Hearing what satisfied customers have to say about your company through online review sites such as Yelp and Google Plus can be exciting and informative. After all, you are seeing your business through the eyes of your valued clients, and you get to hear firsthand about their positive experiences with the products or services you provide. But what do you do when you receive an online review that’s not so great? Here are some tips for dealing with negative online feedback that can help you address customers’ concerns, provide solutions and improve your customer service so that your positive buzz far outweighs the negative on any online review site.

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5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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3 Ways to Share Your Expertise (Without Giving Away Your Secrets)

It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”

Plan Before You Post: The Importance of Knowing Your SMM Goals

We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of social media activity, lessening the impact of the more urgent messages and cutting down on the amount of love you get on all your posts across the board. Continue reading “Plan Before You Post: The Importance of Knowing Your SMM Goals”

Moving? Tell Your SEM Expert

As your business continues to grow and thrive, chances are that at some point you’ll move to a bigger space, open a second store location, or relocate to a part of town that benefits your target client base. Whatever the reason, when you find yourself in a situation where you’re going to be moving on up, it is essential that you let your SEM professional know right away. The success of your local SEO depends on correct contact information- it’s never too early to get your SEM expert on the case so they can take the necessary steps to update your location information. Continue reading “Moving? Tell Your SEM Expert”