It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, blogs have the power to help drive that all-important organic search engine traffic using SEO principles. At least one or two fresh new blog posts per week can help keep your site visible and relevant. On a more personal note, a well-crafted blog can help tell your brand’s story, attracting customers who want to build loyalty with a company that is special or different in its own way.
But how do you create amazing blog content that resonates with your core audience while delivering those sweet search engine results? We’ve got a few blogging tips to help you start 2020 off right.
Make it Pretty
Whoever said, “don’t judge a book by its cover” has clearly never spent any time on a poorly-designed website! Even the most wonderfully-written blog will never see the light of day if it is posted to a drab, hard-to-navigate web page. Many website creation platforms offer visually-stunning templates for free! Take advantage of one of these sleek designs or have a web design expert custom-create a site that cranks your user experience up to 11!
Find Your Voice
A company that designs software for accounting is going to have a much different tone than a company that sells cheeseburgers. As a blogger, it’s important to understand the difference and make sure that the content you write fits the brand’s mission and identity above all else. Once you’ve hit on the right voice for the brand, keep it consistent across each post so it doesn’t feel disjointed or out of place.
Keep it Evergreen
Have you heard the phrase “evergreen content?” Though it sounds like content that is written about tree farms, it means something else entirely. Evergreen content is content that contains no time-sensitive information and is therefore always relevant. Be sure to write content that will make as much sense to a person reading it five years from now as it would to someone reading it tomorrow.
Start Blogging Today!
Blogging is, at its heart, writing- an art form that is at its very best when the creator is passionate about the subject at hand. If you are well-versed and interested in the subject you are blogging about, your posts will ring true, inform your interested audience, and entertain everyone who reads them. Make 2020 your year to kickstart a successful company blog! Contact Echero today to get started!