Blogging Tips For 2020

It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, blogs have the power to help drive that all-important organic search engine traffic using SEO principles. At least one or two fresh new blog posts per week can help keep your site visible and relevant. On a more personal note, a well-crafted blog can help tell your brand’s story, attracting customers who want to build loyalty with a company that is special or different in its own way.

But how do you create amazing blog content that resonates with your core audience while delivering those sweet search engine results? We’ve got a few blogging tips to help you start 2020 off right.

Make it Pretty

Whoever said, “don’t judge a book by its cover” has clearly never spent any time on a poorly-designed website! Even the most wonderfully-written blog will never see the light of day if it is posted to a drab, hard-to-navigate web page. Many website creation platforms offer visually-stunning templates for free! Take advantage of one of these sleek designs or have a web design expert custom-create a site that cranks your user experience up to 11!

Find Your Voice

A company that designs software for accounting is going to have a much different tone than a company that sells cheeseburgers. As a blogger, it’s important to understand the difference and make sure that the content you write fits the brand’s mission and identity above all else. Once you’ve hit on the right voice for the brand, keep it consistent across each post so it doesn’t feel disjointed or out of place.

Keep it Evergreen

Have you heard the phrase “evergreen content?” Though it sounds like content that is written about tree farms, it means something else entirely. Evergreen content is content that contains no time-sensitive information and is therefore always relevant. Be sure to write content that will make as much sense to a person reading it five years from now as it would to someone reading it tomorrow.

Start Blogging Today!

Blogging is, at its heart, writing- an art form that is at its very best when the creator is passionate about the subject at hand. If you are well-versed and interested in the subject you are blogging about, your posts will ring true, inform your interested audience, and entertain everyone who reads them. Make 2020 your year to kickstart a successful company blog! Contact Echero today to get started!

Content Marketing Strategy

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place.

About Content Marketing

In the digital age of business, content marketing is vital for reaching your desired audience. Using media channels such as your website, blog, social media platforms, automated email blasts and more, companies are able to reach a wider group of target consumers than ever before. Content marketing can be a huge make-or-break factor for a company, yet, believe it or not, a whopping 63% of businesses don’t have a content marketing strategy in place! Here are some tips for creating a content marketing strategy to drive greater potential success.

  1. Set Objectives – What is the mission of your company? What do you hope to accomplish? How many people do you wish to reach? These questions sound simple, but they define the entirety of your content marketing strategy, so be sure to answer them first. Setting goals and objectives can help you determine whether a strategy is working.
  2. Establish KPIs – KPIs, or key performance indicators, serve as measurable benchmarks to help you and your team evaluate the success of your content marketing strategy. By establishing a set of KPIs- for instance, X amount of organic search engine traffic each month, or a conversion increase of X percent- you can see where your strategy is succeeding as well as assess where it needs to be improved.
  3. Collect Demographic Data – As any marketer can tell you, knowing your audience is the key component in developing a solid strategy. By collecting data points on website visitors, email subscribers, social media followers, and more, you can better understand which channels work better than others for delivering your message to those who need to hear it most.
  4. Create a Content Calendar – After figuring out which channels to use to reach the most people in your target audience, you need to develop the content you’re going to use to reach them! Creating a content calendar is a great way to organize all the content you will be blasting across the various channels, as well as to keep track of content that still needs to be created.

Contact Echero Today!

If you feel that your content marketing strategy is in need of a little help (or if your current content marketing strategy is nonexistent), the team at Echero is here for you! We assist business owners with all things related to content marketing, from strategy development to content creation, and are happy to answer your questions. Contact us today!

Common Blogging Mistakes

Writing is easy. Writing for a website must be even easier. What’s there to it, anyway? All you have to do is type some words into a blog post and upload it to a website. It’s not as if anybody’s reading it anyway, right? If you’ve ever thought of any of those things about writing blog posts, there’s a lot you need to know!

At a glance, blogging is a simple task: think of a topic, write 300-500 words about that topic, and publish. But there’s a lot going on below the surface that most people don’t even realize! Here are some of the top blogging mistakes you may be making right now, and what to do about them.

Writing Like a Robot

Sometimes when people put pen to paper (or in this case, fingers to keyboard), what comes out can be quite stiff, overly formal- in a word, robotic. It can be difficult to write a blog post that flows naturally, like a real conversation, but that’s exactly what you should be doing. Our copywriters here at Echero are total pros at creating blog posts that have a lot of voice and personality, and using a conversational style to give the topic interest and depth. Next time you’re faced with creating a blog post, try to make it read like you’re just chatting with someone- you’ll be amazed at the difference!

Making a Topic Too Broad

If you are in charge of writing the blog posts for your company’s website, you’re hopefully churning out at least one post per week. That’s 52 posts a year! Despite the abundance and frequency of blog posts, however, it can be easy to fall into a trap where you try to include too much information about too many things in a single post. This can easily be avoided by narrowing down the topic (instead of “Everything You Wanted to Know About Widgets,” for example, try, “Top Three Reasons a Widget Can Help Your Business.”)

“Borrowing” From Other Blog Posts

We’re all inspired by one another to try new things or embrace new ideas, and there’s certainly no shame in looking at other sources to gain information about a topic. However, if you’re not citing your sources, or are simply copy/pasting another blog’s content into your own, you’re wading into plagiarism territory. Make sure to always cite any source, including other blogs, that you are using in your own posts, and include links to the source content whenever possible. If you’re feeling stuck for ideas, Echero’s team of content writing professionals is always here to create fresh, original blog post content for your website.

Contact Echero Today!

Blogging can be a lot harder than it looks. Keeping your blog current doesn’t have to be. Contact Echero today to learn more about how we can take the guesswork out of creating beautiful, engaging blog content for your business.

Managing Your Company’s Social Media

We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re a total noob or you’re just trying to tighten up your social media game, the team at Echero is here to help!

How Echero Can Help Your Business

Echero’s social media marketing gurus help you zero in on the right social media strategy for your business by first getting to the bottom of your unique goals and objectives as a company. Once we’re able to better understand what you would like to accomplish through social media marketing, we can build a custom plan to take the guesswork out of posting effective, compelling content on the major social media channels.

Social Media Planning

Using your specific guidelines, Echero will create a content calendar detailing each social media post we plan to upload to Facebook, Instagram, Twitter, LinkedIn, or any other relevant channel where members of your target audience may be. By planning your social media content in advance, you have the secure knowledge that there will be fresh content from you in everyone’s news feed on a regular basis. Creating bulk social media content helps you to plan and schedule posts in advance so they don’t get lost in the shuffle of your other day-to-day tasks.

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Analyzing Your Data

But that’s just the beginning. As content is continually produced and posted, our team of experts is also tracking analytics for each social media outlet to determine which posts had the most engagement, which social media platform resonates best with your target audience, and other key metrics to help you know what’s most effective. This way you can concentrate on generating new content for what is working while weeding out what is not.

Contact Echero Today!

Social media marketing gets your brand into the collective consciousness of your core audience while helping you tell your story and build familiarity and loyalty among your consumer base. Echero’s social media management team can help you achieve your social media marketing goals. Contact us today to learn more!

How to Ask for Online Reviews

Even in this day and age, word of mouth is still the best form of advertising. Thanks to online review sites like Yelp, it’s easier than ever for customers to write reviews of businesses to help others make decisions about where to purchase a product or whether to sign up for a service. Not only that, but having a number of positive online reviews for your company can seriously help boost your local SEO and improve your rankings. But how do you get your clients to post glowing reviews about your company? Here are some helpful hints for how to get your satisfied customers to share their positive experiences with your business so you can attract even more potential clients.

Just Ask!

Even though Yelp and other online review forums are immensely popular, people don’t always think about writing a great review for a business they like; unfortunately, consumers can be far more motivated to write a bad review after a subpar business interaction than they can be to sing the praises of a place where they received great service. By simply asking each customer to write a review about their experience, you not only stand a better chance of gaining positive reviews, but you are also motivating yourself and your staff to try their best to give every customer world-class service. You can ask your clients to turn in a great Yelp review when they are paying for their product or service, or you can remind them with little signs posted near the register or exit door. Some businesses even put a little note asking for a review on their receipts! Don’t be afraid to get creative with how you remind your clients that a little Yelp goes a long way.

…No Bribery, Though

Keep in mind that there is a huge difference between simply asking your clients to write an online review if they feel they had a great experience and paying people for positive reviews. The latter is quite frowned upon, and can even get you into trouble with Google or Yelp if they find out you’re offering incentives for glowing reviews. Bribing customers to give you good reviews, either with free products or actual money, is simply not ethical, since the reviews are supposed to be organic and come from people who truly like your company. Make sure to steer clear of incentivizing your online reviews so you and your business can stay above board!

Link it Up

People sometimes fail to submit positive online reviews because of a simple lack of convenience. After all, it can be pretty time-consuming to go to Yelp or Google Plus, search for the business and write a nice review for a company they like, no matter how much they want to do it. Why not make it easy for your clients by including a direct link to your online review pages? You can put the links to Yelp, Google Plus, and Facebook right on your website to ask for likes and positive reviews. This gives your clients the opportunity to say a few nice words about your company without having to go to each review site and social media platform separately to show the love.

Online reviews can make or break the success of your small business, and having very few or no reviews at all can be just as bad as having bad reviews! Make sure your company is well-represented on Yelp and Google Plus so your potential clients have the information they need to choose you over your competition, and so you can boost your local SEO and come out on top of the search results page. Great reviews of your company are just around the corner, if you know how to ask for them!

Contact our Social Media Marketing Experts Today!

Need help boosting the amount and quality of your online reviews? Echero can help! Contact us today to get started!

Blogging for Beginners

If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.

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How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

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3 Ways to Respond to Negative Online Reviews

Hearing what satisfied customers have to say about your company through online review sites such as Yelp and Google Plus can be exciting and informative. After all, you are seeing your business through the eyes of your valued clients, and you get to hear firsthand about their positive experiences with the products or services you provide. But what do you do when you receive an online review that’s not so great? Here are some tips for dealing with negative online feedback that can help you address customers’ concerns, provide solutions and improve your customer service so that your positive buzz far outweighs the negative on any online review site.

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5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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What Is Digital Marketing?

Regardless of which industry you work in, chances are by now you’ve heard of digital marketing. Companies in virtually every industry are clamoring to get in on digital marketing as a means of generating new leads and winning new accounts. But how much do you know about digital marketing, what it really is, and what it means for the future of business? We’re here with the info you need to stay on top of digital marketing and learn how you can incorporate it into your business. Continue reading “What Is Digital Marketing?”