Why is My Website Not Getting Any Traffic?

Congratulations! You’ve built an impressively-designed website that far surpasses the clunky old one you replaced. So…why are you still not getting any organic website traffic?

You’re not alone- it’s not uncommon for business owners to invest a lot of time and money into a site that still isn’t getting that website traffic. Fortunately, we can help. Here are a few website traffic tips to help you achieve the results you pictured when you first developed your site.

How’s Your SEO Game?

Search engine optimization, or SEO, is one of the most important factors in driving organic traffic to your website. In order to increase your chances of consistently ranking in the top 10 search engine results, you’ll definitely want to strengthen your site’s SEO. One great (and free!) way to begin is by using the WordPress SEO plugin to optimize your content. This tool alerts you to areas where improvement is necessary so you can ensure your SEO is on point.

Check Those Backlinks

When it comes to driving website traffic, backlinks are key. A backlink is a link from another website or blog to your company’s site. If you are backlinked to a highly-reputable website or prominent blog with a large following, this can be website traffic gold for you! Try networking to start link building among the more high-profile sites in your industry. Commenting on blog posts or following the blogger or brand on social media is a good way to make these connections.

Is Your Content Worth Reading?

Content is one of the most oft-overlooked elements of website design, yet it’s one of the most critical factors in driving website traffic. In addition to a strong SEO game, your site’s content must be engaging, unique, consistently-updated, and easy to read in order to help improve your search rankings. The reason content often goes neglected is because of how time-consuming it is for a business owner to constantly generate and produce new, high-quality content when he or she is focusing on the day-to-day aspects of the company. It may be a good idea to hire a dedicated content writer to help bring in more website traffic.

Are your Headlines Click-Worthy?

We all know that people are more likely to click on headlines that capture their attention, either by creating some sort of mystery or intrigue or by mentioning something that is highly interesting to the reader. Rather than making your headlines for blog content straightforward and dull, try playing with more “clicky” sentences to inspire people to read further.

Contact Echero Today

When it comes to website traffic, there’s really no one-size-fits-all magic formula. By taking these website traffic tips into consideration, you can boost your chances of generating more organic traffic with stronger leads and increased search rankings. For a more customized website traffic building plan, contact Echero today.

How to Develop a Content Marketing Strategy

Whether you’re just diving into content marketing for the first time or you’ve been at it for a while and want to change up your current content marketing strategy, it all starts with building a solid plan. Believe it or not, this critical first step of developing a winning content marketing strategy often gets overlooked. After all, it’s easy to get so excited about revamping your content marketing strategy that you neglect to make a plan first.
However, this is a crucial part of the process and can’t be skipped. Laying a solid foundation by first developing a content marketing plan can help you define KPIs (key performance indicators), recognize current pain points, and, most importantly, help you to outline a workflow process for you and your team to follow so that nothing slips through the cracks.

Here are some tips for developing a content marketing strategy built for success!

Step 1: Define your goals

What is it that you’re trying to accomplish by developing a new content marketing strategy? Are you trying to generate more new leads per month? Boost your SEO page rankings? Increase your conversion rate? Whatever your goals, it’s important to clearly define them at the very beginning of your strategy development process.

Step 2: Conduct research

Now that you know what you want your customers to do, it’s important to define who they are and what they want out of their experience with your business. Getting to know your target audience by conducting market research can offer untold insights to help fine-tune your content marketing strategy.

Step 3: Perform a content audit

Take a look at all of the content marketing pieces that are currently being seen by your clients- what’s working? What’s not? Maybe a certain landing page is resonating with your target audience while another piece of content- say, targeted emails- are doing nothing to bring in new leads. By taking a closer look at what you’ve already got in the way of content marketing collateral, you can determine which pieces need to be changed and which may be performing really well already.

Step 4: Choose a Content Management System

A CMS, or Content Management System, is an all-in-one marketing platform that allows you to keep track of everything that’s going out to clients and prospects. You can create, manage, and track your content all in one convenient place, making it easier to measure your results and re-vamp content as necessary based on your findings. Try a popular CMS like HubSpot or Monday to get started.

Step 5: Generate Content Ideas

Good news: you now know what content needs to be produced to help fine-tune your content marketing strategy. Bad news: you don’t know exactly what that content should look like! Brainstorm some ideas that speak to your brand’s identity, industry, and target audience to give your content the right voice. If you don’t have a professional content writer on hand, now may be a good time to hire one!

It may seem overwhelming when you look at it, but developing a content marketing strategy can be the key to increased leads, conversions, and ultimately sales! Switching up your content marketing game is certainly worth the effort, and something you should get going on today!

Contact Echero Today!

Need help? That’s why we’re here! The Echero team can assist with your content marketing needs, from helping you develop a custom content marketing strategy to creating unique, engaging content just for you! Contact us today to learn more.

The Importance of Having a Consistent Social Media Schedule

You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones.

But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting schedule, can be more detrimental than beneficial to your campaign. Here are some things you should know about the importance of social media and why consistency matters.

Establish a Voice

Every brand has a “voice”- that is, a definitive style that drives its identity in the eyes of the consumer. If you haven’t nailed down your brand voice yet, it is essential that you do prior to unleashing your social media marketing campaign on the world.
Try thinking about what your company stands for, what it values, and most importantly, what it is able to offer to consumers, and use that information to develop a voice that keeps your messaging consistent across all social media platforms.

Post Consistently

Sometimes when it comes to social media, posting sporadically is worse than never posting at all! You are using social media as a marketing tool, and as such, you need to drive the message you want your target audience to hear concisely and consistently. That is really the only way to get people to pay attention, which will not only gain you likes and follows but can also ultimately increase your conversion rate.
One simple way to get in the habit of posting consistently is to create a social media content calendar each month. By nailing down what you plan to post, including corresponding links, images, and hashtags, you can automate the process completely with a social media management tool like HootSuite, ensuring consistency in your social media posting game.

Image Is Everything…

…at least in social media! Think about it: people are scrolling through their news feed, waiting for something to catch their eye. We are constantly bombarded with marketing efforts from all sides, all day long. In order to stand out from the pack, you need to hit on some visuals that make a consumer stop dead in their tracks and take notice of what you are offering. Try using animated GIFs and possibly even memes, if that is on-brand for you- but take care not to overdo it. People can spot a phony from a mile away- the idea is to make your social media posts look as much NOT like an ad as possible.

Contact Echero Today

When you are able to establish and maintain a consistent social media management strategy, you can help gain traction with members of your target demographic and generate some serious organic buzz surrounding your brand and products. Use these social media tips to get started, and if you think you could use a little extra assistance, Contact Echero. Our social media marketing experts love helping brands develop a strategy and know exactly what it takes to make an impact through consistent, engaging posts.

Website Design For Beginners

As a business owner, you already know that in this day and age, great website design can make or break your company’s potential future success. So, no pressure there! Even if you’re brand new to website design, it’s far from impossible to create an awesome site that draws people in, keeps them clicking, and eventually leads to increased conversions. We’re here with some tips on website design for beginners to get you started and help you create something special. Enjoy!

It’s OK to Be Basic

For your first website, there’s nothing wrong with sticking to a clean, basic design. Try starting with a blog to get you comfortable with the mechanics of your content management system (CMS) and ease you into the more complex aspects of website design.

Need extra help? No worries- try using a blog template! These plug-and-play designs have already been created- now all they need is for you to add the elements and information that make them your own. Choose the design that best fits your branding and mission, and you’re on your way!

Get Some Inspo

There’s nothing like other people’s website designs to help you gain inspiration for your own. As someone who’s been surfing the Internet for a significant chunk of your life, you’ve undoubtedly come across website designs that have spoken to you for one reason or another. Try looking through some of your favorite sites to get a feel for what makes them stand out to you- is it the simplicity of the design? The user experience? The overall aesthetics? Whatever it is that you find appealing, try incorporating some of those elements into your own website design.

Think Outside the Web

Of course, not all inspiration is going to come from other websites. Since website design is an art form, it’s natural for designers to find their inspiration from a number of sources: nature, works of art such as paintings and sculptures, and even newspapers or magazines can serve as inspiration for a great website design. Take note of anything that appeals to you, from the shape of a vase to the font on your cereal box in the morning- if it jumps out at you, it just may hit other people the same way!

Know Your Content

Before you even design the first page of your website, it’s essential to know what you’re going to fill it with, in terms of content. What is the purpose of this website? What is it trying to accomplish? If you are selling a product or service, how are you going to present these offerings to entice and interest customers while informing them? Having the content nailed down first can help you make decisions with your website design, such as how much text needs to appear at certain intervals, which images should be juxtaposed with which text, and more.

Contact Echero Today

By following these website design tips, you will be on your way to creating your first website masterpiece! Still need help? The Echero team is happy to assist you. Contact us today to learn more about our website design services.

Is It Possible Your Website Has Too Much Content?

When it comes to website content, there’s no such thing as too much…right? While having a healthy amount of content on your website is certainly important, it’s a question of quality over quantity. There is a difference between website content and good website content, and it has less to do with word count than you may think. We’re here to dispel some rumors about website content, what makes good content good, and why you should worry less about how many words are on a page and concentrate more on what those words are saying.

What Makes For Good Website Content?

When a consumer visits a website, it’s because he or she is looking for more information about a product or service a company provides, as well as some background on the organization itself. However, this doesn’t necessarily mean that the customer has the time or the desire to kick back and read a 1,500-word description of every single offering on the website. Good website cuts right to the chase, delivering all the pertinent information in short, easy-to-digest bites that satisfy the user’s quest for knowledge without boring them to death.

Unfortunately, many content writers- and their employers- believe that word count is the most important aspect of writing website content that resonates with consumers, and that a 2,500-word blog post is somehow more impactful than one that only weighs in at 350 words. While long-form blog content is sometimes the most necessary and effective means of sharing information, it should not be what a content writer strives for every single time. When you are shooting to fill a certain number of pages with words, what ends up happening nearly every single time is that you are bloating a piece that could have been written much more concisely, making it repetitive and boring for those who are reading it.

How Much Content is the Right Amount?

So how do you know when to go with the long-form content and when your information would be better off in smaller doses? When in doubt, follow the Miniskirt Rule- keep it short enough to cover the point but long enough to keep it interesting. In other words, once you’ve stated the basics of your topic and conveyed the information you want your readers to learn from the piece, flesh it out a bit, give it some color and voice, and shape it into the sort of thing you would be interested in reading yourself as a consumer. Try not to let word count lengths dictate your decision-making process here; some blog posts are destined to go on for a thousand words by nature while others are best left at 400. When you feel there is absolutely nothing left to write about on the topic at hand, that is usually an indicator that you’ve reached a good stopping point.

Contact Echero Today

Echero knows a thing or two about good website content, and we’re here to help you! Contact us today to hear more about our professional website content writing services.

How Important is Social Media to Your Small Business?

You’re the proprietor of a small local business, with no plans to further expand your empire. How important could social media possibly be to your bottom line? The answer may surprise you! Even for a small business social media can increase brand awareness, build strong associations and loyalty for your brand among local customers, and put your business head and shoulders above the competition. And even if there literally is no competition, there are tons of social media advantages that can help increase your revenue and drive new business. Let’s take a look at why social media still benefits small businesses.

Building Connections

There’s a reason they call it “social media”- there’s a chance that almost everyone in your community is at least somewhat active on Facebook, Instagram, or Twitter. Many small towns and municipalities across the country have their own Facebook pages where small local businesses can advertise their goods and services and, more importantly, build a connection with their core consumers. Using social media to foster relationships with new and existing clients can help establish trust and secure your reputation as a great local business.

Knowing Your Audience

One of the biggest social media advantages is that it gives small business owners the opportunity to really get to know their customers. A quick glance at the profile page of each person who likes or follows your company’s page can tell you all kinds of valuable things about the type of person your business attracts. Having this deep understanding of your target audience can help you come up with promotions, events, and even new products or services that are more likely to interest them, which can help increase your sales and allow your business to thrive.

Staying Ahead of the Competition

Even if your small business is the only one of its kind in your community, chances are there is some online retailer or company in a neighboring city that can be seen as a competitor. The simple act of having a social media page dedicated to your business can help increase its visibility on local search result pages, which can help to steer important customers to your company instead of one that is higher-priced or less conveniently located but is more visible in a local online search. There’s no need to create a page on every single social media platform, either- by knowing your audience and understanding which social network is the best fit for your demographics as well as the nature of your business, you can keep a leg up on the competition without overextending your social media presence.

The bottom line is that small business social media can mean big business for you! By taking advantage of these free social media platforms, you can leverage your exposure and visibility to increase profitability and build a solid reputation as an awesome local business!

Contact Echero Today!

Need more guidance with your small business social media marketing strategy? Echero is here for you. Contact us today to see how we can help!

7 Ways to Make Your Website Stand Out

Don’t let your business look like all the rest! From website content ideas to blogging pointers, we’ve got some website design tips to set your company’s site apart from the competition.

  1. Content is King – A website is nothing without excellent copy helping it to stand out. Good website content should be pithy and to the point, while delivering a message that is conversational and fun to read.
  2. An Excellent Design – It goes without saying that an eye-catching, cleverly designed website is going to stand out more than a boring, cookie-cutter one. That said, functionality is just as important as form, so make sure it’s as easy to read and navigate as it is visually stunning.
  3. Get Animated – Simple animation, like a subtle GIF or photos and text falling into place as you scroll down the page, can make your website memorable and add a layer of sophistication and a high-tech feel.
  4. Keep it Fresh – Would you trust an outdated website that looks like it’s straight out of 1998? If your site doesn’t match the awesomeness of your company’s products or services, it’s time for an upgrade. In addition to a modern-looking design, it’s important to keep the content fresh by adding new blog posts at least weekly and keeping your list of staff members current.
  5. Add Videos – People love watching videos and are more likely to retain the information they gathered from a video than from reading copy alone. Additionally, having videos embedded on your website can add an air of professionalism to your organization. It doesn’t have to cost a lot to produce videos about your company’s products or services- a video shot on your iPhone and edited with inexpensive or free video editing software can look just as highbrow as one put together by a professional videographer.
  6. Use High-Quality Images – Speaking of visual appeal, your website is going to be a lot more interesting if you use high-quality images rather than photos that are grainy, pixellated, or just plain tiny. Use photos that are unique and speak to your core brand values and identity to create a memorable user experience.
  7. Feature Your Fans – Having testimonials from real, satisfied customers is always a great way to generate interest in your organization as well as to build “street cred” for your brand. Hearing stories from real clients highlighting your company in a positive way can be a real draw for prospective customers. Positive Yelp reviews, social media shout-outs, and even videos featuring happy customers can all lend positive, authentic vibes to your website.

Contact Echero Today!

Still need some website design pointers? Echero is here to help! Contact us today to find out how we can take your website to the next level!

10 Website Design Tips

Looking for website design tips that put you ahead of your competition? You’ve come to the right place. Here are our 10 best recommendations for making your website content stand out to all the right people.

  1. Think About Hick’s Law – Hick’s Law states that the more choices a person has, the longer they will take to make a decision. Keep this in mind as you’re designing your website by limiting menu options and form fields and focusing on a singular CTA instead of multiple calls to action.
  2. Keep it Simple! – Simplicity is key in website design. People are there looking for information, and your job is to provide it in a clear-cut, concise way. By eliminating confusing visual complexity and sticking with standard, familiar layouts, you’re increasing user experience and decreasing frustration.
  3. Nobody Likes Carousels – It can look impressive to display photos in a format that encourages users to keep clicking, but the truth is, research has shown that the first slide on a carousel or slideshow receives 90 percent of the clicks while the rest are basically ignored. Try to keep all images on a page that can be easily scanned and scrolled through, rather than something that requires an extra click.
  4. Scrolling, Yes. Clicking, No. – Which leads us directly to our next website design tip- people seem to prefer a single-page “endlessly scrolling” site format than one that makes them click to navigate to separate landing pages. Try to make sure all the most pertinent information about your business is in a single, scrollable page so that people can easily find what they need, and see what it does for your conversion rate!
  5. Speed is Key – Your users feel the need for speed, and who can blame them? Nobody likes a slow-loading site when you’re just trying to quickly look something up, and we’re likely to leave a website and find another that can serve our needs when it’s just taking too long.
  6. The Fold Matters – A cardinal rule of design, whether for a web page or a newspaper page, has been to keep the most important information “above the fold,” meaning the top half of the page. While there has been some debate about whether the fold even matters anymore, recent research has indicated that it absolutely still does. So, err on the side of caution and be sure to include a hero image, a descriptive headline and a clear call to action right off the bat.
  7. Use Visual Cues – Is there a section of your website that you really want users to pay attention to? Using an image with an arrow or a person looking or pointing may seem pretty basic, but it actually works! Whether you choose a more subtle approach or a blatant, “look at me” type graphic, be sure to put visual cues around the most important parts of your page.
  8. Make a List – As you can see, we’re huge fans of lists. Why? People enjoy seeing quick, concise bullet points detailing features of a product, service, or concept and are more likely to recall this information in a list form than if it was written as a paragraph of text. Be sure to put the most important points first and last, as these are the ones that are more likely to be recalled.
  9. Skip Stock Photos – Using images of real people in your website design is a wonderful idea, as it conveys the idea of community and human connection. However, the use of stock photos can cause skepticism among your audience, as it seems that people are hard-wired to spot phony, generic photos, and tune them out. Avoid this by using images of staff members, customers, and other “real people” who have a stake in your business.
  10. Share Social Proof – Word of mouth is still key when it comes to marketing, and thanks to social media, we now have more ways than ever to showcase positive customer reviews! By sharing social proof of your company’s stellar reputation and customer satisfaction, such as positive mentions, testimonials, and likes/shares, you’re lending credibility to your claims.

Contact Echero Today!

These website design tips are your starting point for building a site that genuinely makes people want to do business with you. For more great tips on website design, Contact Echero today!

How to Get Your Website Ranked on Google

If you’ve been hearing a lot lately about the importance of SEO and improving your Google search rankings, you may be left with a lot of questions, including, “…How on Earth do I do that?” We’re here to give you the lowdown on Google rankings, SEO, and the best practices you can start using right now to increase your ranking power and drive organic traffic to your website.

What is Google Website Ranking?

Let’s start with the basics. If you’re familiar with using Google as a search engine, you know that it begins with a user entering searchable keywords and phrases into the field describing what he or she is trying to find. For example, a person in Atlanta in need of a dog sitter may conduct a Google search using the phrase “dog sitting services in Atlanta.” The Google algorithm will then search the entire Internet looking for websites that are the best possible match for those search terms. This is done by matching the keywords up to the number of times those same words or phrases occur in a given website. Google awards top ranking spots to websites that seem to meet the criteria best, meaning that using the appropriate keywords to drive interested customers to your website gives you better chances of coming out at or near the top of a search. That, in a nutshell, is SEO.

But good SEO goes beyond the mere concept of keyword ranking; after all, if it was that easy, all you’d have to do is type your relevant SEO keywords in, over and over again, with nothing else on your website. (By the way, don’t do that. It’s called keyword stuffing and it is neither cool nor beneficial to you.)

If you want to ensure your SEO game is solid enough to rank on Google, follow these pro tips:

    1. Write Great Content – We cannot stress this enough- good, engaging, organic website content, with the appropriate amount of keywords and phrases sprinkled in, is key when it comes to improving your Google website ranking.
    2. More Backlinks – A backlink, or a link from another website to yours, is an especially powerful addition, as it shows that your site is a reputable authority from a trustworthy source.
    3. User Experience – Don’t you just hate a clunky website that’s slow to load, hard to read, and impossible to navigate? Yeah, so does everyone else on the planet. User experience can make or break your Google website ranking, so make sure yours is optimized for performance.

Contact Echero Today!

Want more tips? Your friendly Echero reps live for this stuff! Contact us today and let us help you learn more about ranking in Google searches and increasing your organic traffic.

Creative Content Ideas For Your Website

If you’ve ever spent any time on the Internet, you probably already know this: there’s website content, and then there’s GOOD website content! Knowing the difference is half the battle when it comes to ensuring that your company’s website stands out against the competition.

Of course, in a world where we live much of our lives online- socializing, shopping, reading the news, and more- it’s easy for website content to get mundane, overused, and just plain boring. That’s why it’s essential to make sure that your site visitors are being met with content that not only informs but engages, excites, and inspires. If that sounds like a pretty tall order, it is! But with a few creative ideas, you can ensure that your website is definitely one of the good ones. Here are some website content ideas for you to try.

Go Native

Anyone can take content from another website and rewrite it to fit their own purposes (and a lot of content writers do!) If all you’re trying to do is fill a page and incorporate relevant SEO keywords, this works just fine. But for truly great website content, the kind that keeps people coming back, it’s always a good idea to offer native advice, DIY hacks, and other pro tips from a resident expert. By “native,” we mean original website content written from the perspective of an actual expert on your staff. By positioning your company’s website as the go-to place for knowledgeable advice on a specific topic, you’re likely to receive a boost in organic traffic from consumers who purposefully seek out your wisdom.

Buying Guides

As we mentioned in the example above, some good website content can come from setting your company up as the resident experts on the type of products or services you offer. Creating product tutorials, reviews, or “best of” lists to help inform and educate consumers on the variety of products that they can find will aid their decision-making process, making them more likely to think of your business when they decide to pull the trigger on their purchase.

Funny Business

We love to laugh, and we feel like everything’s just a bit better with a good injection of humor. This goes for website copy too- keeping things lighthearted, whimsical, and funny can humanize you in the eyes of customers, as well as set your copy apart as a quirky alternative to typical business jargon. Additionally, when people are entertained by what they read, they are more likely to engage with the content and retain the important information from it, which can help them form a stronger association with your brand.

Contact Echero Today!

Struggling with writer’s block? No sweat- Echero is here to help! Our content specialists are well-versed in creating beautiful original content for a variety of topics across multiple industries. If you need a hand with website content creation, contact us today and learn more about our services.