3 Ways to Respond to Negative Online Reviews

Hearing what satisfied customers have to say about your company through online review sites such as Yelp and Google Plus can be exciting and informative. After all, you are seeing your business through the eyes of your valued clients, and you get to hear firsthand about their positive experiences with the products or services you provide. But what do you do when you receive an online review that’s not so great? Here are some tips for dealing with negative online feedback that can help you address customers’ concerns, provide solutions and improve your customer service so that your positive buzz far outweighs the negative on any online review site.

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5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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Moving? Tell Your SEM Expert

As your business continues to grow and thrive, chances are that at some point you’ll move to a bigger space, open a second store location, or relocate to a part of town that benefits your target client base. Whatever the reason, when you find yourself in a situation where you’re going to be moving on up, it is essential that you let your SEM professional know right away. The success of your local SEO depends on correct contact information- it’s never too early to get your SEM expert on the case so they can take the necessary steps to update your location information. Continue reading “Moving? Tell Your SEM Expert”

Do Reviews Still Matter?

How many times have you heard that old saying, “word of mouth is the best form of advertising”? Companies across all industries have always relied on consumers’ opinions to help spread the good word about their products and services, and the consumers depend on others’ reviews of the companies to make purchasing decisions. It’s a symbiotic relationship that does more for a company’s reputation, good or bad, than even the cleverest advertising campaign ever could. But in this brave new world of digital marketing, are consumer reviews even relevant anymore? Continue reading “Do Reviews Still Matter?”

Local SEO for a Multiple Location Business

Imagine you’re the owner of a local business, and have shops in four different locations in your immediate area. First of all, congratulations- business must be going well! Secondly, how do you plan on getting word out to your targeted audience in each of these four areas that your store exists? Is it even possible for each of your four stores to come up on a local Google search, and how exactly do you make that happen? Enter local SEO– a multi-location business owner’s dream come true. By using local SEO strategies, you can make sure your company’s website is ranking high in searches, while also ensuring that the right location is ranking in the right area. Of course, as with any SEO marketing, you need to know what you’re doing in order to get the results- and ultimately the conversions- you desire. Here are a few guidelines for effectively using local SEO for each of your store locations. Continue reading “Local SEO for a Multiple Location Business”