Blogging Tips For 2020

It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, blogs have the power to help drive that all-important organic search engine traffic using SEO principles. At least one or two fresh new blog posts per week can help keep your site visible and relevant. On a more personal note, a well-crafted blog can help tell your brand’s story, attracting customers who want to build loyalty with a company that is special or different in its own way.

But how do you create amazing blog content that resonates with your core audience while delivering those sweet search engine results? We’ve got a few blogging tips to help you start 2020 off right.

Make it Pretty

Whoever said, “don’t judge a book by its cover” has clearly never spent any time on a poorly-designed website! Even the most wonderfully-written blog will never see the light of day if it is posted to a drab, hard-to-navigate web page. Many website creation platforms offer visually-stunning templates for free! Take advantage of one of these sleek designs or have a web design expert custom-create a site that cranks your user experience up to 11!

Find Your Voice

A company that designs software for accounting is going to have a much different tone than a company that sells cheeseburgers. As a blogger, it’s important to understand the difference and make sure that the content you write fits the brand’s mission and identity above all else. Once you’ve hit on the right voice for the brand, keep it consistent across each post so it doesn’t feel disjointed or out of place.

Keep it Evergreen

Have you heard the phrase “evergreen content?” Though it sounds like content that is written about tree farms, it means something else entirely. Evergreen content is content that contains no time-sensitive information and is therefore always relevant. Be sure to write content that will make as much sense to a person reading it five years from now as it would to someone reading it tomorrow.

Start Blogging Today!

Blogging is, at its heart, writing- an art form that is at its very best when the creator is passionate about the subject at hand. If you are well-versed and interested in the subject you are blogging about, your posts will ring true, inform your interested audience, and entertain everyone who reads them. Make 2020 your year to kickstart a successful company blog! Contact Echero today to get started!

What Is SEO (And How Can It Help Your Business)?

In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One of the key components in producing effective web content, SEO, has become one of the most talked-about concepts in business marketing. But what exactly is SEO, and is it really that necessary for your business? Here’s a quick look at SEO, how it works, and why your business should be using SEO best practices in all its website content, if it isn’t already.

What Does SEO Even Mean?

SEO stands for “search engine optimization,” which is a fancy way of saying that it helps your website get organic traffic from a search engine results page. For example, if a person is looking for a bicycle shop in Portland, he or she will likely type “Portland bicycle shops” in the search engine query field. The engine will then search all websites for the key-phrase “Portland bicycle shops” and return a list of results based on its findings. Depending on how many instances of the key-phrase it found, it will rank the results in order of relevance. SEO takes this principle and uses proven content and design strategies to increase a website’s chances of ranking high on a search engine’s results page.

SEO And Your Business

So why is SEO important to your business? For one thing, companies that use SEO to drive organic traffic from search results have a distinct edge over local competitors that don’t. When looking at SEO Google algorithms have gotten so sophisticated that they only rank sites with the utmost relevance. A recent study by Ahrefs showed that, in a database of over one billion web pages, over 90 percent of them received zero organic traffic from Google! That means that, on the Internet as a whole, fewer than ten percent of all web pages receive visitors as a result of a Google search. This huge disparity in numbers indicates that companies everywhere are in need of making significant improvements to their SEO in order to stand out in a Google search.

Contact Echero Today!

Interested in improving your company’s organic search result rankings? An SEO expert can help. Contact Echero today for some SEO tips and to find out what we can do for your business.

Importance of Website Content

Business owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing a website that will get your brand’s message to resonate with the people who need to hear it most, content is key. Here are some blogging tips to ensure that you’re not just creating website content: you’re creating GOOD website content.

Find Your Voice

It’s called content writing for a reason: your copywriter is not just throwing a bunch of SEO keywords onto a blog post and calling it a day. (At least, we hope not!) Good content writing comes from a place of truth that gives a distinctive voice to your brand. A good website content writer will take a brand’s mission, values, and overall personality into account when creating the copy for web pages, blogs, emails and more. Blog posts, especially, are a great place to bring out that voice and let it shine. By staying on-brand with both tone and intent when writing your blog posts, you can ensure that your audience has a good feel for who you are and what you stand for, which in turn will make them want to choose your products or services over that of the competition.

https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/

Tell a Story

These days, there’s so much noise coming at us from all four corners of the internet. It can be hard to find authenticity and meaning in much of the marketing that’s out there. For that reason, honesty, transparency, and truth are some of the most sought-after attributes among today’s consumer audience. Storytelling is an extremely popular marketing strategy, and the more compelling and inspiring a brand’s story is, the better. You can use your website content to craft a true identity for your brand by taking your readers on a journey with your words and helping them to see your company not just as another business, but as something more special and real. In addition to strong, engaging blog content, try telling your story through interesting videos, infographics, and social media posts to send a message that will truly resonate with members of your core market.

Optimize Responsibly

SEO, or search engine optimization, has become quite the buzzword in the business world in recent years. The basic idea is to use specific, highly-searched keywords in your website content so that your site ranks at or near the top of a Google search performed on those words or phrases. However, there is a difference between optimizing good website content with relevant SEO keywords and using underhanded, “black-hat” SEO practices like keyword stuffing, which is writing website copy using keywords and nothing else to create a jumble of unintelligible gibberish in the hopes of ranking higher for organic search results. A good content writer knows how to sprinkle in the important SEO keywords to boost rankings without diminishing the quality of the content.

How To Optimize Local SEO In 2020

If you’re a business owner looking to drive local SEO traffic to your website, make 2020 your year to become an optimization pro! Finding success with local SEO can not only boost organic search traffic from those in your local area but can also go a long way toward maximizing conversions and ultimately increasing your bottom line. However, understanding how to optimize your site in ways that make search engine algorithms happy isn’t always an easy feat. Google, in particular, can be a total mystery when it comes to cracking the code and getting your business’s website to rank higher for local searches. Here are some pro tips from SEO experts to help you strengthen your local SEO game in 2020.

Give Google What It Wants

Chances are you already know about Google My Business, which allows business owners to create profiles containing pertinent information about their companies, including location, hours of business, and contact information. While Google has a way of finding out this info about all local businesses whether you put it out there or not, it’s good practice to keep contact and location information front-and-center on your site’s homepage, making it easier for Google to retrieve and return it for locals who are performing a search on relevant keywords. By building out business information on your website, creating a Google My Business profile for each location, and keeping those profiles up-to-date at all times, you’re creating a solid foundation for local SEO search success.

Be on the Lookout for Issues

Because Google has replaced the phone book and 411 directory assistance as the premier source of company information for the general public, it’s not uncommon for some of this information to get misreported from time to time. Something as simple as an incorrect phone number or outdated location address can harm your local SEO results. Additionally, information about your company is at risk of intentionally being reported incorrectly by competitors, through false negative reviews, reputation attacks, listing hijacking, and more. By monitoring Google and staying on top of issues that arise from various sources, you can maintain a clean, accurate business profile and help your local SEO efforts.

Get to Know Your Audience

Whether your business is strictly online or you have a brick-and-mortar location, one main component of optimizing your local SEO is getting to know your local audience. Take time to put together a survey for existing clients in an attempt to better understand what makes them want to do business with you. Then use those data points to optimize your site with keywords that reflect the aspects of your company that matter most to your local audience. By hearing feedback- both positive and negative- straight from the very people you are trying to reach, you can get a better handle on how to market your enterprise for maximum effectiveness.

Make 2020 Your Year!

2020 can be your year to get the local SEO results you need to drive your business and make an impact on your audience. Need help with your local SEO strategy? We’re here to help. Contact us today to learn more about how we can help you grow your audience through local SEO.

How to Ask for Online Reviews

Even in this day and age, word of mouth is still the best form of advertising. Thanks to online review sites like Yelp, it’s easier than ever for customers to write reviews of businesses to help others make decisions about where to purchase a product or whether to sign up for a service. Not only that, but having a number of positive online reviews for your company can seriously help boost your local SEO and improve your rankings. But how do you get your clients to post glowing reviews about your company? Here are some helpful hints for how to get your satisfied customers to share their positive experiences with your business so you can attract even more potential clients.

Just Ask!

Even though Yelp and other online review forums are immensely popular, people don’t always think about writing a great review for a business they like; unfortunately, consumers can be far more motivated to write a bad review after a subpar business interaction than they can be to sing the praises of a place where they received great service. By simply asking each customer to write a review about their experience, you not only stand a better chance of gaining positive reviews, but you are also motivating yourself and your staff to try their best to give every customer world-class service. You can ask your clients to turn in a great Yelp review when they are paying for their product or service, or you can remind them with little signs posted near the register or exit door. Some businesses even put a little note asking for a review on their receipts! Don’t be afraid to get creative with how you remind your clients that a little Yelp goes a long way.

…No Bribery, Though

Keep in mind that there is a huge difference between simply asking your clients to write an online review if they feel they had a great experience and paying people for positive reviews. The latter is quite frowned upon, and can even get you into trouble with Google or Yelp if they find out you’re offering incentives for glowing reviews. Bribing customers to give you good reviews, either with free products or actual money, is simply not ethical, since the reviews are supposed to be organic and come from people who truly like your company. Make sure to steer clear of incentivizing your online reviews so you and your business can stay above board!

Link it Up

People sometimes fail to submit positive online reviews because of a simple lack of convenience. After all, it can be pretty time-consuming to go to Yelp or Google Plus, search for the business and write a nice review for a company they like, no matter how much they want to do it. Why not make it easy for your clients by including a direct link to your online review pages? You can put the links to Yelp, Google Plus, and Facebook right on your website to ask for likes and positive reviews. This gives your clients the opportunity to say a few nice words about your company without having to go to each review site and social media platform separately to show the love.

Online reviews can make or break the success of your small business, and having very few or no reviews at all can be just as bad as having bad reviews! Make sure your company is well-represented on Yelp and Google Plus so your potential clients have the information they need to choose you over your competition, and so you can boost your local SEO and come out on top of the search results page. Great reviews of your company are just around the corner, if you know how to ask for them!

Contact our Social Media Marketing Experts Today!

Need help boosting the amount and quality of your online reviews? Echero can help! Contact us today to get started!

How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

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5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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Why Mobile Means More Now Than Ever

Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting online searches with their mobile devices than with a standard desktop or laptop computer. Continue reading “Why Mobile Means More Now Than Ever”

Why Google Algorithm Updates Matter

When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its search engine game on point, and the way it does that is through regular changes to its search algorithm. Continue reading “Why Google Algorithm Updates Matter”