Why is My Website Not Getting Any Traffic?

Congratulations! You’ve built an impressively-designed website that far surpasses the clunky old one you replaced. So…why are you still not getting any organic website traffic?

You’re not alone- it’s not uncommon for business owners to invest a lot of time and money into a site that still isn’t getting that website traffic. Fortunately, we can help. Here are a few website traffic tips to help you achieve the results you pictured when you first developed your site.

How’s Your SEO Game?

Search engine optimization, or SEO, is one of the most important factors in driving organic traffic to your website. In order to increase your chances of consistently ranking in the top 10 search engine results, you’ll definitely want to strengthen your site’s SEO. One great (and free!) way to begin is by using the WordPress SEO plugin to optimize your content. This tool alerts you to areas where improvement is necessary so you can ensure your SEO is on point.

Check Those Backlinks

When it comes to driving website traffic, backlinks are key. A backlink is a link from another website or blog to your company’s site. If you are backlinked to a highly-reputable website or prominent blog with a large following, this can be website traffic gold for you! Try networking to start link building among the more high-profile sites in your industry. Commenting on blog posts or following the blogger or brand on social media is a good way to make these connections.

Is Your Content Worth Reading?

Content is one of the most oft-overlooked elements of website design, yet it’s one of the most critical factors in driving website traffic. In addition to a strong SEO game, your site’s content must be engaging, unique, consistently-updated, and easy to read in order to help improve your search rankings. The reason content often goes neglected is because of how time-consuming it is for a business owner to constantly generate and produce new, high-quality content when he or she is focusing on the day-to-day aspects of the company. It may be a good idea to hire a dedicated content writer to help bring in more website traffic.

Are your Headlines Click-Worthy?

We all know that people are more likely to click on headlines that capture their attention, either by creating some sort of mystery or intrigue or by mentioning something that is highly interesting to the reader. Rather than making your headlines for blog content straightforward and dull, try playing with more “clicky” sentences to inspire people to read further.

Contact Echero Today

When it comes to website traffic, there’s really no one-size-fits-all magic formula. By taking these website traffic tips into consideration, you can boost your chances of generating more organic traffic with stronger leads and increased search rankings. For a more customized website traffic building plan, contact Echero today.

10 SEO Tips You Need to Know

Search engine optimization, or SEO, is still a very big part of your company’s overall digital marketing strategy- or at least, it should be. However, as the Google search algorithm continues to change from year to year, SEO strategy must also evolve. Here are some of our best SEO tips to help boost your organic traffic and improve your search rankings in 2020.

  1. Speed is Key – One of the most critical factors in SEO is page speed. A slow-to-load web page could effectively kill your rankings when users become frustrated and decide to check out a faster website from a competitor instead. Make it a point to remove anything (large images, videos, etc.) that may be slowing your site down.
  2. Check Your Links – Links to other websites can be a great way to build your brand- unless the pages you are linking to are either missing or irrelevant. Check all the links on your website to ensure none are broken or leading to missing pages, or pages that have nothing to do with the topic at hand.
  3. Remember Your Audience – It’s important to stay mindful of the fact that you’re writing for humans first, search engines second. Instead of cramming a dozen local SEO keywords into one sentence in an effort to increase your page ranking, keep in mind that the best content simultaneously informs, entertains, and educates. Definitely sprinkle in those magic SEO keywords, but do remember to make it natural and fun to read as well!
  4. Get Quality Backlinks – The keyword here is “quality.” Backlinks are links to your page from other company websites or blogs and can be very helpful in driving your traffic if these pages already have a strong following. Try networking with successful bloggers or other companies in your industry to see if you can build a backlinking relationship.
  5. Track Your Success – It’s important to get web analytics in place from the moment you roll out your fresh SEO website content. Tools like Google Analytics and Google Search Console can help you track page views, bounce rate, and even offer insight into how your page is being navigated- all helpful info for making the right tweaks to increase your search rankings.
  6. Get Meta – Don’t forget to pay attention to your pages’ meta descriptions- these are the short little blurbs on a search engine that tell the user what they can expect to find on your page. Making proper use of local SEO keywords can help boost your ranking and drive organic traffic to your site. Make each meta description unique to avoid duplicates, which can earn you penalties.
  7. Make Your URL Make Sense – Wow, some URLs tend to go on forever, don’t they? It’s best to keep them short and sweet, as well as relevant to the topic, so people aren’t faced with a confusing, miles-long URL that has nothing to do with the page title.
  8. Include Social Signals – You know those little icons for Facebook, Instagram, and Twitter on a company’s website that link to their social media pages? They’re called social signals, and if you don’t use them already, now is the time to start! Build brand momentum by directing your visitors to like and follow you on social media.
  9. Add Keywords to Images – You can help your page rank higher for SEO keywords by adding them to the alt text in your site’s images. Users searching for a particular image will type in the relevant keywords, leading them to your site! Just be sure not to engage in “keyword stuffing,” which means inserting irrelevant keywords into an image just to rank higher. Nobody likes that, least of all Google.
  10. Keep Content Fresh – Publishing unique, consistently-updated content, like blog posts, is a great way to improve your rankings. However, since coming up with engaging new content at least once a week can be a real challenge for many business owners, they often choose to outsource this task to a professional content writer.

Contact Echero Today

Keep these SEO tips in mind when trying to improve your search rankings. If you get stuck, don’t panic- just call the team at Echero! We can help you with SEO strategies customized to your specific needs. Contact us today to learn more.

What’s the Difference Between Local and Global SEO?

Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO and how it can help get core members of your local target audience interested in your products or services. But what’s the difference between local SEO and global SEO- and do you need both of them in order to boost your search engine rankings? We’ve got some SEO tips to help break down the difference and point you in the right direction.

What’s Local SEO?

As its name implies, local SEO campaigns optimize search results using keywords and phrases targeted to a specific region. Keyphrases such as “hair salons in Baltimore,” “Seattle pizza restaurant,” or “Bookstores in 90210” are all examples of terms that are likely to be entered during a search for a local business. A localized SEO strategy is key for a business that caters mainly or exclusively to people within a certain community, city, or state. By employing local SEO, small business owners are able to get the word out about their locally-owned companies and restaurants.

What’s Global SEO?

But what if your company services more than just one region? What if you have several locations serving multiple cities or even states? In this case, global SEO may be something worth looking into. Though the term “global SEO” sounds like you may need to be a multi-billion dollar corporation that provides services to people in all the countries on Earth, global SEO is also an appropriate strategy to adopt if your business only operates in a handful of states, or even in two or three different regions of the same state.

So What’s the Difference?

Simply put, while every business, large and small, needs a local SEO strategy, not every business needs to go global with their search engine optimization efforts. Additionally, having a global SEO game that’s on point is not enough, even for larger companies- it is still very important to target specific regions through local SEO campaigns in addition to your global SEO strategy.

By understanding local versus global SEO, you can develop strong campaigns that not only drive organic search engine traffic to your company’s website but also edge out your competition and increase your page rankings.

Contact Echero Today

Need more SEO tips? That’s what we live for! Contact Echero today to learn more about what we can do for your company’s SEO.

Factors That Hurt Your Business’s SEO

As a business owner in the 21st century, you’re already aware of the impact SEO can have on your organic search rankings, and ultimately your bottom line. That’s why it can be especially frustrating when, despite your best efforts to keep up with local SEO tips, you find that your organic website traffic is either at a standstill or actually on the decline! How can this be? We’re here with a few common practices that can have a negative impact on your SEO, and what you can do to fix them.

Slow Site Speed

Have you ever lingered on a web page that was loading so slowly, you thought there may be an issue with your Internet connection? Most people don’t have the time or the patience to wait around on a slow-loading page, which can lead to high bounce rates and a dissatisfying user experience that may leave a bad taste in your target audience’s mouth.

First and foremost, be sure to test your page’s load time with a free testing tool like WebPageTest.org. You should be aiming for a load time of .5 seconds or less- if it’s anything above that, check for underlying factors such as large images, inefficient code, or even a poor web hosting service and correct them.

Broken Links and Missing Images

It can be annoying to a prospective client to click a link on a website for more information…only to be directed to a broken page. Indeed, broken links or images can lessen your site’s user experience, leading to a negative impact on your SEO.

What to do: Conduct regular site audits to ensure that all links are in working order and that none are pointing to pages that are broken. This will not only increase your clients’ satisfaction with your site but also allow Google’s page crawlers to navigate more smoothly, leading to higher search rankings. Try the Chrome plug-in Check My Links to audit internal and external links on smaller sites or a service like Ahrefs for larger, more complex websites.

Negative Blog Comments

When it comes to marketing, word of mouth is still the most powerful tool in your advertising arsenal. But what about those inappropriate or weird comments that sometimes show up on your blog posts from dissatisfied customers, bots, or straight-up trolls looking to stir up trouble? Leaving negative comments about your brand or products on your website’s blog can also be detrimental to your SEO, as it causes the Google algorithm to flag your site as questionable, diminishing your authority and legitimacy as a company.

What to Do: Step One is to moderate the comments section on your website’s blog by turning on notifications that enable you to see each comment the moment it is posted. This allows you greater freedom to delete spam or other inappropriate comments before they have a chance to be seen. Installing a spam filter to weed out the comments left by spambots is also a big help. Additionally, consider instituting a formal commenting policy on your blog, or simply turning off the commenting functions altogether if you find it isn’t being used by anyone other than bots.

Contact Echero Today!

Take time to follow these SEO tips to correct these commonly-overlooked factors that can impact your rankings, and you may find that it’s a real game-changer! Contact us today!

How to Get Your Website Ranked on Google

If you’ve been hearing a lot lately about the importance of SEO and improving your Google search rankings, you may be left with a lot of questions, including, “…How on Earth do I do that?” We’re here to give you the lowdown on Google rankings, SEO, and the best practices you can start using right now to increase your ranking power and drive organic traffic to your website.

What is Google Website Ranking?

Let’s start with the basics. If you’re familiar with using Google as a search engine, you know that it begins with a user entering searchable keywords and phrases into the field describing what he or she is trying to find. For example, a person in Atlanta in need of a dog sitter may conduct a Google search using the phrase “dog sitting services in Atlanta.” The Google algorithm will then search the entire Internet looking for websites that are the best possible match for those search terms. This is done by matching the keywords up to the number of times those same words or phrases occur in a given website. Google awards top ranking spots to websites that seem to meet the criteria best, meaning that using the appropriate keywords to drive interested customers to your website gives you better chances of coming out at or near the top of a search. That, in a nutshell, is SEO.

But good SEO goes beyond the mere concept of keyword ranking; after all, if it was that easy, all you’d have to do is type your relevant SEO keywords in, over and over again, with nothing else on your website. (By the way, don’t do that. It’s called keyword stuffing and it is neither cool nor beneficial to you.)

If you want to ensure your SEO game is solid enough to rank on Google, follow these pro tips:

    1. Write Great Content – We cannot stress this enough- good, engaging, organic website content, with the appropriate amount of keywords and phrases sprinkled in, is key when it comes to improving your Google website ranking.
    2. More Backlinks – A backlink, or a link from another website to yours, is an especially powerful addition, as it shows that your site is a reputable authority from a trustworthy source.
    3. User Experience – Don’t you just hate a clunky website that’s slow to load, hard to read, and impossible to navigate? Yeah, so does everyone else on the planet. User experience can make or break your Google website ranking, so make sure yours is optimized for performance.

Contact Echero Today!

Want more tips? Your friendly Echero reps live for this stuff! Contact us today and let us help you learn more about ranking in Google searches and increasing your organic traffic.

How Google Maps Can Help Grow Your Business

Is your local business currently showing up on Google Maps? If not, you could be missing out on some big opportunities. People conducting a Google search to find a business that provides a specific product or service in their area are more likely to choose a company with clear-cut directions to their location, as well as other pertinent information like hours of operation, phone number, and peak busy times during the day. Using Google Maps and Google My Business in conjunction with one another can help improve your local SEO ranking.

Using Google Maps with Google My Business

By simply making sure your company shows up on Google Maps, you are increasing your digital presence and boosting your chances for ranking higher in local searches. This is the type of free marketing that can make or break a small local business, and all you have to do is ensure that your business is listed with Google Maps. This simple act will allow customers all over your area to see your business when they enter appropriate local search terms, as well as gauge your proximity to them, which can lead to new business from people who perhaps wouldn’t have known you existed otherwise!

If you really want to take things up a notch, however, it’s important to register with Google My Business. Listing your business with Google My Business allows consumers to know even more information about your company, which can lead them to choose you over the competition. The more information you list about your business, the better Google My Business will work to target people in your local audience and inform them of your services. Going beyond the standard NAP (name, address, phone) information and including other pertinent things like specific areas you serve, positive Google My Business reviews, and any related, supporting services your company offers that fall under the umbrella of your specialty area can all make a big difference in your local SEO results.

Contact Echero Today!

By utilizing Google Maps and Google My Business, you can improve your company’s local SEO strategy by leaps and bounds! Contact Echero if you have any questions about how we can help put your local business on the map.

Using Google My Business to Attract Local Customers

If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching for businesses where they can find specific products and services in their geographical area. Additionally, 50 percent of mobile consumers who search for a local business in a day end up visiting the location in person. Google My Business helps your local SEO strategy by pointing your target audience in your direction.

What is Google My Business?

Simply put, Google My Business is like the internet equivalent of the old local telephone directory. Listing your business with Google My Business makes it more visible for people conducting a local online search. For example, if you are the owner of a hair salon in the zip code 11111, registering with Google My Business will allow customers to find you through search terms such as “hair salons near me,” “hair salons in my area,” or “hair salons 11111.” Google My Business is a fundamental part of any business’s local SEO strategy because it gives potential customers a simple way to locate you.

How Does Google My Business Work?

Registering with Google My Business means listing pertinent information about your company that consumers need to know to get in touch with you. Some of this information can include basics, such as your company’s name, physical address, and phone number, but you may also include essential things such as hours of operation, busy times of day, directions to your location, and even photos of your business. For consumers looking for a local place to purchase a specific product or perform a service, this information is an invaluable timesaver, which can lead to your business being selected over a local competitor.

Contact Echero Today!

If you’re looking to boost your local SEO and have not yet signed up with Google My Business, now’s the time! Still have questions? Echero can help! Contact us today for more about Google My Business or for professional assistance with developing your local SEO strategy.

Blogging Tips For 2020

It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, blogs have the power to help drive that all-important organic search engine traffic using SEO principles. At least one or two fresh new blog posts per week can help keep your site visible and relevant. On a more personal note, a well-crafted blog can help tell your brand’s story, attracting customers who want to build loyalty with a company that is special or different in its own way.

But how do you create amazing blog content that resonates with your core audience while delivering those sweet search engine results? We’ve got a few blogging tips to help you start 2020 off right.

Make it Pretty

Whoever said, “don’t judge a book by its cover” has clearly never spent any time on a poorly-designed website! Even the most wonderfully-written blog will never see the light of day if it is posted to a drab, hard-to-navigate web page. Many website creation platforms offer visually-stunning templates for free! Take advantage of one of these sleek designs or have a web design expert custom-create a site that cranks your user experience up to 11!

Find Your Voice

A company that designs software for accounting is going to have a much different tone than a company that sells cheeseburgers. As a blogger, it’s important to understand the difference and make sure that the content you write fits the brand’s mission and identity above all else. Once you’ve hit on the right voice for the brand, keep it consistent across each post so it doesn’t feel disjointed or out of place.

Keep it Evergreen

Have you heard the phrase “evergreen content?” Though it sounds like content that is written about tree farms, it means something else entirely. Evergreen content is content that contains no time-sensitive information and is therefore always relevant. Be sure to write content that will make as much sense to a person reading it five years from now as it would to someone reading it tomorrow.

Start Blogging Today!

Blogging is, at its heart, writing- an art form that is at its very best when the creator is passionate about the subject at hand. If you are well-versed and interested in the subject you are blogging about, your posts will ring true, inform your interested audience, and entertain everyone who reads them. Make 2020 your year to kickstart a successful company blog! Contact Echero today to get started!

What Is SEO (And How Can It Help Your Business)?

In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One of the key components in producing effective web content, SEO, has become one of the most talked-about concepts in business marketing. But what exactly is SEO, and is it really that necessary for your business? Here’s a quick look at SEO, how it works, and why your business should be using SEO best practices in all its website content, if it isn’t already.

What Does SEO Even Mean?

SEO stands for “search engine optimization,” which is a fancy way of saying that it helps your website get organic traffic from a search engine results page. For example, if a person is looking for a bicycle shop in Portland, he or she will likely type “Portland bicycle shops” in the search engine query field. The engine will then search all websites for the key-phrase “Portland bicycle shops” and return a list of results based on its findings. Depending on how many instances of the key-phrase it found, it will rank the results in order of relevance. SEO takes this principle and uses proven content and design strategies to increase a website’s chances of ranking high on a search engine’s results page.

SEO And Your Business

So why is SEO important to your business? For one thing, companies that use SEO to drive organic traffic from search results have a distinct edge over local competitors that don’t. When looking at SEO Google algorithms have gotten so sophisticated that they only rank sites with the utmost relevance. A recent study by Ahrefs showed that, in a database of over one billion web pages, over 90 percent of them received zero organic traffic from Google! That means that, on the Internet as a whole, fewer than ten percent of all web pages receive visitors as a result of a Google search. This huge disparity in numbers indicates that companies everywhere are in need of making significant improvements to their SEO in order to stand out in a Google search.

Contact Echero Today!

Interested in improving your company’s organic search result rankings? An SEO expert can help. Contact Echero today for some SEO tips and to find out what we can do for your business.

Importance of Website Content

Business owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing a website that will get your brand’s message to resonate with the people who need to hear it most, content is key. Here are some blogging tips to ensure that you’re not just creating website content: you’re creating GOOD website content.

Find Your Voice

It’s called content writing for a reason: your copywriter is not just throwing a bunch of SEO keywords onto a blog post and calling it a day. (At least, we hope not!) Good content writing comes from a place of truth that gives a distinctive voice to your brand. A good website content writer will take a brand’s mission, values, and overall personality into account when creating the copy for web pages, blogs, emails and more. Blog posts, especially, are a great place to bring out that voice and let it shine. By staying on-brand with both tone and intent when writing your blog posts, you can ensure that your audience has a good feel for who you are and what you stand for, which in turn will make them want to choose your products or services over that of the competition.

https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/

Tell a Story

These days, there’s so much noise coming at us from all four corners of the internet. It can be hard to find authenticity and meaning in much of the marketing that’s out there. For that reason, honesty, transparency, and truth are some of the most sought-after attributes among today’s consumer audience. Storytelling is an extremely popular marketing strategy, and the more compelling and inspiring a brand’s story is, the better. You can use your website content to craft a true identity for your brand by taking your readers on a journey with your words and helping them to see your company not just as another business, but as something more special and real. In addition to strong, engaging blog content, try telling your story through interesting videos, infographics, and social media posts to send a message that will truly resonate with members of your core market.

Optimize Responsibly

SEO, or search engine optimization, has become quite the buzzword in the business world in recent years. The basic idea is to use specific, highly-searched keywords in your website content so that your site ranks at or near the top of a Google search performed on those words or phrases. However, there is a difference between optimizing good website content with relevant SEO keywords and using underhanded, “black-hat” SEO practices like keyword stuffing, which is writing website copy using keywords and nothing else to create a jumble of unintelligible gibberish in the hopes of ranking higher for organic search results. A good content writer knows how to sprinkle in the important SEO keywords to boost rankings without diminishing the quality of the content.