Why Mobile Means More Now Than Ever

Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting online searches with their mobile devices than with a standard desktop or laptop computer. Continue reading “Why Mobile Means More Now Than Ever”

Why Google Algorithm Updates Matter

When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its search engine game on point, and the way it does that is through regular changes to its search algorithm. Continue reading “Why Google Algorithm Updates Matter”

How Many SEM’s Miss the SEO Mark

The brave new world of digital marketing can be daunting and intimidating for business owners who have little to no experience with computers or technology. Just the jargon that is casually tossed around by those who are in the know can sound like a foreign language for someone who isn’t SEO-savvy. If you need help navigating these murky waters to come out on the other side with a strong digital marketing game, your best bet is to hire a SEM, or search engine marketer. Having a professional in your corner who knows this SEO stuff inside and out can benefit you in a bunch of ways, not to mention take the seemingly overwhelming task of creating fresh, relevant content on a regular basis off of your plate. Continue reading “How Many SEM’s Miss the SEO Mark”

Why Content Matters

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Continue reading “Why Content Matters”