How To Do Social Media Marketing The Right Way

You don’t need us to tell you that social media has influenced virtually every aspect of life during its relatively short time in existence. The way we see and experience things, as well as how we interact with others, has been forever changed thanks to social media, and it doesn’t look to be changing anytime soon. For this reason, companies across the globe have scrambled to figure out how to do social media in a way that helps them build their brand identity and attract new consumers.

But like so many things in marketing, there is a right way and a wrong way to do social media for your business if you want it to hit the right notes. Here are some tips for making sure your social media marketing campaign is on pace to win the Internet rather than go down as an epic fail.

Establish Goals and Objectives

Before you start posting all kinds of content on your company’s social media accounts, it is essential to first determine what kind of end results you are trying to achieve. By setting attainable objectives and end goals for your social media channels, you can not only have more measurable benchmarks for success but also ensure that your social media marketing strategy is in alignment with who you are as a company and what you hope to accomplish.

Track (Relevant) Metrics

Since virtually all popular social media platforms offer data analytics to help organizations track the success of each post, it’s simple to get the numbers. Knowing which of these metrics are of the most relevance, however, is not as easy. By identifying your company’s unique set of KPIs (key performance indicators) early on in the game, you will have a better idea of which metrics mean a lot to you in terms of tracking each post’s success…and which ones mean nothing at all.

Study Your Audience

A successful social media marketer needs to know the company’s core audience inside and out in order to effectively tap into the very message that will resonate with them and leave a lasting impact. Analyzing the demographic and psychographic data associated with your target market can help your marketing team hit on precisely the right tone and message that fits with both your brand identity and the core values of those who are most likely to need your products or services.

Contact Echero Today

Like traditional marketing, social media marketing is all about convincing your core consumers to choose your brand over the competitors. Unlike traditional marketing, however, social media marketing has the ability to create a far more personalized experience for each consumer, which can lead to a more profound connection and loyalty with the brand. If you’d still like some pointers on effective social media marketing strategies for your brand, contact Echero today.

Content Marketing Strategy

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place.

About Content Marketing

In the digital age of business, content marketing is vital for reaching your desired audience. Using media channels such as your website, blog, social media platforms, automated email blasts and more, companies are able to reach a wider group of target consumers than ever before. Content marketing can be a huge make-or-break factor for a company, yet, believe it or not, a whopping 63% of businesses don’t have a content marketing strategy in place! Here are some tips for creating a content marketing strategy to drive greater potential success.

  1. Set Objectives – What is the mission of your company? What do you hope to accomplish? How many people do you wish to reach? These questions sound simple, but they define the entirety of your content marketing strategy, so be sure to answer them first. Setting goals and objectives can help you determine whether a strategy is working.
  2. Establish KPIs – KPIs, or key performance indicators, serve as measurable benchmarks to help you and your team evaluate the success of your content marketing strategy. By establishing a set of KPIs- for instance, X amount of organic search engine traffic each month, or a conversion increase of X percent- you can see where your strategy is succeeding as well as assess where it needs to be improved.
  3. Collect Demographic Data – As any marketer can tell you, knowing your audience is the key component in developing a solid strategy. By collecting data points on website visitors, email subscribers, social media followers, and more, you can better understand which channels work better than others for delivering your message to those who need to hear it most.
  4. Create a Content Calendar – After figuring out which channels to use to reach the most people in your target audience, you need to develop the content you’re going to use to reach them! Creating a content calendar is a great way to organize all the content you will be blasting across the various channels, as well as to keep track of content that still needs to be created.

Contact Echero Today!

If you feel that your content marketing strategy is in need of a little help (or if your current content marketing strategy is nonexistent), the team at Echero is here for you! We assist business owners with all things related to content marketing, from strategy development to content creation, and are happy to answer your questions. Contact us today!

Managing Your Company’s Social Media

We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re a total noob or you’re just trying to tighten up your social media game, the team at Echero is here to help!

How Echero Can Help Your Business

Echero’s social media marketing gurus help you zero in on the right social media strategy for your business by first getting to the bottom of your unique goals and objectives as a company. Once we’re able to better understand what you would like to accomplish through social media marketing, we can build a custom plan to take the guesswork out of posting effective, compelling content on the major social media channels.

Social Media Planning

Using your specific guidelines, Echero will create a content calendar detailing each social media post we plan to upload to Facebook, Instagram, Twitter, LinkedIn, or any other relevant channel where members of your target audience may be. By planning your social media content in advance, you have the secure knowledge that there will be fresh content from you in everyone’s news feed on a regular basis. Creating bulk social media content helps you to plan and schedule posts in advance so they don’t get lost in the shuffle of your other day-to-day tasks.

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https://sproutsocial.com/insights/best-times-to-post-on-social-media/
https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Analyzing Your Data

But that’s just the beginning. As content is continually produced and posted, our team of experts is also tracking analytics for each social media outlet to determine which posts had the most engagement, which social media platform resonates best with your target audience, and other key metrics to help you know what’s most effective. This way you can concentrate on generating new content for what is working while weeding out what is not.

Contact Echero Today!

Social media marketing gets your brand into the collective consciousness of your core audience while helping you tell your story and build familiarity and loyalty among your consumer base. Echero’s social media management team can help you achieve your social media marketing goals. Contact us today to learn more!

How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

Continue reading “How Social Media Impacts Your SEO Rankings”

Plan Before You Post: The Importance of Knowing Your SMM Goals

We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of social media activity, lessening the impact of the more urgent messages and cutting down on the amount of love you get on all your posts across the board. Continue reading “Plan Before You Post: The Importance of Knowing Your SMM Goals”

Today’s Biggest Social Media Platforms

It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple platform for sharing status updates and “pokes” (remember those?) to the most popular and widespread social media network, which is now used by over 2 billion people worldwide. Continue reading “Today’s Biggest Social Media Platforms”

5 Companies Rocking Their Social Media Marketing

Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right audience at the right time with the right message. Here are 5 companies who are social media marketing goals for the rest of us- see if you can pick up some next-level social media skills to use for your own company! Continue reading “5 Companies Rocking Their Social Media Marketing”

Utilizing Social Media in Small Business

Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for your social media marketing efforts so that you have a clear vision for content and set expectations for engagement. So, how can you utilize social media in your small business? Continue reading “Utilizing Social Media in Small Business”