Blogging for Beginners

If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.

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How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

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3 Ways to Respond to Negative Online Reviews

Hearing what satisfied customers have to say about your company through online review sites such as Yelp and Google Plus can be exciting and informative. After all, you are seeing your business through the eyes of your valued clients, and you get to hear firsthand about their positive experiences with the products or services you provide. But what do you do when you receive an online review that’s not so great? Here are some tips for dealing with negative online feedback that can help you address customers’ concerns, provide solutions and improve your customer service so that your positive buzz far outweighs the negative on any online review site.

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5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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3 Ways to Share Your Expertise (Without Giving Away Your Secrets)

It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”

Plan Before You Post: The Importance of Knowing Your SMM Goals

We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of social media activity, lessening the impact of the more urgent messages and cutting down on the amount of love you get on all your posts across the board. Continue reading “Plan Before You Post: The Importance of Knowing Your SMM Goals”

Moving? Tell Your SEM Expert

As your business continues to grow and thrive, chances are that at some point you’ll move to a bigger space, open a second store location, or relocate to a part of town that benefits your target client base. Whatever the reason, when you find yourself in a situation where you’re going to be moving on up, it is essential that you let your SEM professional know right away. The success of your local SEO depends on correct contact information- it’s never too early to get your SEM expert on the case so they can take the necessary steps to update your location information. Continue reading “Moving? Tell Your SEM Expert”

Why Mobile Means More Now Than Ever

Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting online searches with their mobile devices than with a standard desktop or laptop computer. Continue reading “Why Mobile Means More Now Than Ever”

Taking Your Blogs to the Next Level with Vlogging

These days, we all know what a blog is. But it wasn’t that long ago when “blogging” sounded like a weird, made-up word that only a handful of people knew anything about. Blogs started out as internet diaries: in fact, the word “blog” is short for “web-log,” or a journal of sorts that was posted online. While blogs started out as personal accounts of people’s lives, they quickly became genre-specific, and soon blogs could be found on just about any mainstream website. Some blogs are meant to entertain, some to inspire and some to educate. It wasn’t long before companies discovered that sharing engaging stories and articles about content that related to their products and services could prove to be an effective way to market their brand without making it seem like advertising. Continue reading “Taking Your Blogs to the Next Level with Vlogging”