If you’ve ever spent any time on the Internet, you probably already know this: there’s website content, and then there’s GOOD website content! Knowing the difference is half the battle when it comes to ensuring that your company’s website stands out against the competition.
Of course, in a world where we live much of our lives online- socializing, shopping, reading the news, and more- it’s easy for website content to get mundane, overused, and just plain boring. That’s why it’s essential to make sure that your site visitors are being met with content that not only informs but engages, excites, and inspires. If that sounds like a pretty tall order, it is! But with a few creative ideas, you can ensure that your website is definitely one of the good ones. Here are some website content ideas for you to try.
Anyone can take content from another website and rewrite it to fit their own purposes (and a lot of content writers do!) If all you’re trying to do is fill a page and incorporate relevant SEO keywords, this works just fine. But for truly great website content, the kind that keeps people coming back, it’s always a good idea to offer native advice, DIY hacks, and other pro tips from a resident expert. By “native,” we mean original website content written from the perspective of an actual expert on your staff. By positioning your company’s website as the go-to place for knowledgeable advice on a specific topic, you’re likely to receive a boost in organic traffic from consumers who purposefully seek out your wisdom.
As we mentioned in the example above, some good website content can come from setting your company up as the resident experts on the type of products or services you offer. Creating product tutorials, reviews, or “best of” lists to help inform and educate consumers on the variety of products that they can find will aid their decision-making process, making them more likely to think of your business when they decide to pull the trigger on their purchase.
We love to laugh, and we feel like everything’s just a bit better with a good injection of humor. This goes for website copy too- keeping things lighthearted, whimsical, and funny can humanize you in the eyes of customers, as well as set your copy apart as a quirky alternative to typical business jargon. Additionally, when people are entertained by what they read, they are more likely to engage with the content and retain the important information from it, which can help them form a stronger association with your brand.
Contact Echero Today!
Struggling with writer’s block? No sweat- Echero is here to help! Our content specialists are well-versed in creating beautiful original content for a variety of topics across multiple industries. If you need a hand with website content creation, contact us today and learn more about our services.