Is your local business currently showing up on Google Maps? If not, you could be missing out on some big opportunities. People conducting a Google search to find a business that provides a specific product or service in their area are more likely to choose a company with clear-cut directions to their location, as well as other pertinent information like hours of operation, phone number, and peak busy times during the day. Using Google Maps and Google My Business in conjunction with one another can help improve your local SEO ranking.
Using Google Maps with Google My Business
By simply making sure your company shows up on Google Maps, you are increasing your digital presence and boosting your chances for ranking higher in local searches. This is the type of free marketing that can make or break a small local business, and all you have to do is ensure that your business is listed with Google Maps. This simple act will allow customers all over your area to see your business when they enter appropriate local search terms, as well as gauge your proximity to them, which can lead to new business from people who perhaps wouldn’t have known you existed otherwise!
If you really want to take things up a notch, however, it’s important to register with Google My Business. Listing your business with Google My Business allows consumers to know even more information about your company, which can lead them to choose you over the competition. The more information you list about your business, the better Google My Business will work to target people in your local audience and inform them of your services. Going beyond the standard NAP (name, address, phone) information and including other pertinent things like specific areas you serve, positive Google My Business reviews, and any related, supporting services your company offers that fall under the umbrella of your specialty area can all make a big difference in your local SEO results.
Contact Echero Today!
By utilizing Google Maps and Google My Business, you can improve your company’s local SEO strategy by leaps and bounds! Contact Echero if you have any questions about how we can help put your local business on the map.