How to Develop a Content Marketing Strategy

Whether you’re just diving into content marketing for the first time or you’ve been at it for a while and want to change up your current content marketing strategy, it all starts with building a solid plan. Believe it or not, this critical first step of developing a winning content marketing strategy often gets overlooked. After all, it’s easy to get so excited about revamping your content marketing strategy that you neglect to make a plan first.
However, this is a crucial part of the process and can’t be skipped. Laying a solid foundation by first developing a content marketing plan can help you define KPIs (key performance indicators), recognize current pain points, and, most importantly, help you to outline a workflow process for you and your team to follow so that nothing slips through the cracks.

Here are some tips for developing a content marketing strategy built for success!

Step 1: Define your goals

What is it that you’re trying to accomplish by developing a new content marketing strategy? Are you trying to generate more new leads per month? Boost your SEO page rankings? Increase your conversion rate? Whatever your goals, it’s important to clearly define them at the very beginning of your strategy development process.

Step 2: Conduct research

Now that you know what you want your customers to do, it’s important to define who they are and what they want out of their experience with your business. Getting to know your target audience by conducting market research can offer untold insights to help fine-tune your content marketing strategy.

Step 3: Perform a content audit

Take a look at all of the content marketing pieces that are currently being seen by your clients- what’s working? What’s not? Maybe a certain landing page is resonating with your target audience while another piece of content- say, targeted emails- are doing nothing to bring in new leads. By taking a closer look at what you’ve already got in the way of content marketing collateral, you can determine which pieces need to be changed and which may be performing really well already.

Step 4: Choose a Content Management System

A CMS, or Content Management System, is an all-in-one marketing platform that allows you to keep track of everything that’s going out to clients and prospects. You can create, manage, and track your content all in one convenient place, making it easier to measure your results and re-vamp content as necessary based on your findings. Try a popular CMS like HubSpot or Monday to get started.

Step 5: Generate Content Ideas

Good news: you now know what content needs to be produced to help fine-tune your content marketing strategy. Bad news: you don’t know exactly what that content should look like! Brainstorm some ideas that speak to your brand’s identity, industry, and target audience to give your content the right voice. If you don’t have a professional content writer on hand, now may be a good time to hire one!

It may seem overwhelming when you look at it, but developing a content marketing strategy can be the key to increased leads, conversions, and ultimately sales! Switching up your content marketing game is certainly worth the effort, and something you should get going on today!

Contact Echero Today!

Need help? That’s why we’re here! The Echero team can assist with your content marketing needs, from helping you develop a custom content marketing strategy to creating unique, engaging content just for you! Contact us today to learn more.

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