When it comes to website content, there’s no such thing as too much…right? While having a healthy amount of content on your website is certainly important, it’s a question of quality over quantity. There is a difference between website content and good website content, and it has less to do with word count than you may think. We’re here to dispel some rumors about website content, what makes good content good, and why you should worry less about how many words are on a page and concentrate more on what those words are saying.
What Makes For Good Website Content?
When a consumer visits a website, it’s because he or she is looking for more information about a product or service a company provides, as well as some background on the organization itself. However, this doesn’t necessarily mean that the customer has the time or the desire to kick back and read a 1,500-word description of every single offering on the website. Good website cuts right to the chase, delivering all the pertinent information in short, easy-to-digest bites that satisfy the user’s quest for knowledge without boring them to death.
Unfortunately, many content writers- and their employers- believe that word count is the most important aspect of writing website content that resonates with consumers, and that a 2,500-word blog post is somehow more impactful than one that only weighs in at 350 words. While long-form blog content is sometimes the most necessary and effective means of sharing information, it should not be what a content writer strives for every single time. When you are shooting to fill a certain number of pages with words, what ends up happening nearly every single time is that you are bloating a piece that could have been written much more concisely, making it repetitive and boring for those who are reading it.
How Much Content is the Right Amount?
So how do you know when to go with the long-form content and when your information would be better off in smaller doses? When in doubt, follow the Miniskirt Rule- keep it short enough to cover the point but long enough to keep it interesting. In other words, once you’ve stated the basics of your topic and conveyed the information you want your readers to learn from the piece, flesh it out a bit, give it some color and voice, and shape it into the sort of thing you would be interested in reading yourself as a consumer. Try not to let word count lengths dictate your decision-making process here; some blog posts are destined to go on for a thousand words by nature while others are best left at 400. When you feel there is absolutely nothing left to write about on the topic at hand, that is usually an indicator that you’ve reached a good stopping point.