Taking Your Blogs to the Next Level with Vlogging

These days, we all know what a blog is. But it wasn’t that long ago when “blogging” sounded like a weird, made-up word that only a handful of people knew anything about. Blogs started out as internet diaries: in fact, the word “blog” is short for “web-log,” or a journal of sorts that was posted online. While blogs started out as personal accounts of people’s lives, they quickly became genre-specific, and soon blogs could be found on just about any mainstream website. Some blogs are meant to entertain, some to inspire and some to educate. It wasn’t long before companies discovered that sharing engaging stories and articles about content that related to their products and services could prove to be an effective way to market their brand without making it seem like advertising. Continue reading “Taking Your Blogs to the Next Level with Vlogging”

Today’s Biggest Social Media Platforms

It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple platform for sharing status updates and “pokes” (remember those?) to the most popular and widespread social media network, which is now used by over 2 billion people worldwide. Continue reading “Today’s Biggest Social Media Platforms”

Do Reviews Still Matter?

How many times have you heard that old saying, “word of mouth is the best form of advertising”? Companies across all industries have always relied on consumers’ opinions to help spread the good word about their products and services, and the consumers depend on others’ reviews of the companies to make purchasing decisions. It’s a symbiotic relationship that does more for a company’s reputation, good or bad, than even the cleverest advertising campaign ever could. But in this brave new world of digital marketing, are consumer reviews even relevant anymore? Continue reading “Do Reviews Still Matter?”

Why Google Algorithm Updates Matter

When it comes to search engines, Google is at the top of the heap. So many people use Google, in fact, as their primary search engine that it has become a verb. (Sorry, Microsoft- nobody’s really walking around talking about Bing-ing things.) With great power, of course, comes great responsibility- Google has to keep its search engine game on point, and the way it does that is through regular changes to its search algorithm. Continue reading “Why Google Algorithm Updates Matter”

What Is Digital Marketing?

Regardless of which industry you work in, chances are by now you’ve heard of digital marketing. Companies in virtually every industry are clamoring to get in on digital marketing as a means of generating new leads and winning new accounts. But how much do you know about digital marketing, what it really is, and what it means for the future of business? We’re here with the info you need to stay on top of digital marketing and learn how you can incorporate it into your business. Continue reading “What Is Digital Marketing?”

5 Companies Rocking Their Social Media Marketing

Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right audience at the right time with the right message. Here are 5 companies who are social media marketing goals for the rest of us- see if you can pick up some next-level social media skills to use for your own company! Continue reading “5 Companies Rocking Their Social Media Marketing”

Local SEO for a Multiple Location Business

Imagine you’re the owner of a local business, and have shops in four different locations in your immediate area. First of all, congratulations- business must be going well! Secondly, how do you plan on getting word out to your targeted audience in each of these four areas that your store exists? Is it even possible for each of your four stores to come up on a local Google search, and how exactly do you make that happen? Enter local SEO– a multi-location business owner’s dream come true. By using local SEO strategies, you can make sure your company’s website is ranking high in searches, while also ensuring that the right location is ranking in the right area. Of course, as with any SEO marketing, you need to know what you’re doing in order to get the results- and ultimately the conversions- you desire. Here are a few guidelines for effectively using local SEO for each of your store locations. Continue reading “Local SEO for a Multiple Location Business”

How Many SEM’s Miss the SEO Mark

The brave new world of digital marketing can be daunting and intimidating for business owners who have little to no experience with computers or technology. Just the jargon that is casually tossed around by those who are in the know can sound like a foreign language for someone who isn’t SEO-savvy. If you need help navigating these murky waters to come out on the other side with a strong digital marketing game, your best bet is to hire a SEM, or search engine marketer. Having a professional in your corner who knows this SEO stuff inside and out can benefit you in a bunch of ways, not to mention take the seemingly overwhelming task of creating fresh, relevant content on a regular basis off of your plate. Continue reading “How Many SEM’s Miss the SEO Mark”