Why Content Matters

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Continue reading “Why Content Matters”

Utilizing Social Media in Small Business

Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for your social media marketing efforts so that you have a clear vision for content and set expectations for engagement. So, how can you utilize social media in your small business? Continue reading “Utilizing Social Media in Small Business”