We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of social media activity, lessening the impact of the more urgent messages and cutting down on the amount of love you get on all your posts across the board.
Not surprisingly, a business can be just as guilty of this social media faux pas. Without a clearly-stated objective for your social media marketing, you can inadvertently reduce the impact of your message by being all over the map with your marketing efforts. When it comes to social media marketing, one of the most important things you can do is decide right out of the gates what your goal is, and then use that information to help direct your efforts to a successful SMM campaign that gets your company noticed.
Using SMM to Increase Brand Awareness
Boosting your brand through social media is one of the best ways to create buzz and get people talking. If you are a new company wanting to get your target audience to know who you are, you can effectively use social media marketing strategies to build consumers’ awareness that you exist, as well as help them to associate your brand name with the specific product or service you are offering.
Using SMM to Drive Organic Web Traffic
Maybe you are less concerned with building brand awareness than you are with getting people to visit your company’s website. Using social media marketing to drive that organic traffic can help increase your overall conversion rate- it’s just a matter of getting the message to the right people at the right time.
Using SMM to Increase Conversion Rate
OK, maybe people are already familiar with your brand and your flow of organic traffic is good, but how’s your conversion rate doing? If your bottom line is still lower than you’d like it to be, you may want to consider social media marketing to drive that conversion rate by peppering your target audience with well-placed calls to action at just the right time! A successful SMM campaign geared towards increasing conversions will get the message to exactly the people who need to see it most, when they need to see it.
Contact a Social Media Marketing Expert Today
Having a clear-cut goal in mind before beginning your social media marketing campaign will help you stay organized and focused on your efforts, which will get you the results you seek without creating any confusion or burnout among the members of your target audience. By sticking to the message at hand and planning before you post, you can achieve your SMM goals and take your business to new heights! Contact Echero today to speak with one of our social media marketing experts about getting started!