How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

Traffic Increase

When you engage your target audience with well-thought-out social media posts that highlight your brand, you are not only getting your marketing message out to your followers but are also increasing the traffic to your company’s website from the popularity of the social media post. Think of each social media post as a commercial for your business- you’re on your prospects’ news feed with exciting information about your products or services which might interest them. If they want to learn more, they only need to click the link provided in the social media post to be taken to your website, where they can hear all about the amazing things your company can do for them. By posting regularly on social media, and making sure the posts are relevant to your company, brand and target audience, you can increase organic traffic to your website, which can lead to an improved conversion rate.

Building Backlinks

If you’re not familiar with the concept of backlinking, it is a reference to a website by another website, similar to a citation. For example, if you own a high-end consignment shop in town and a fashion blogger mentions your store in a post about designer looks on a budget, he or she will be sure to link your website in the article where you are mentioned. This is the online equivalent of citing a source in a newspaper article, or referencing a textbook in a college essay. The only difference is that this citation can gain you organic traffic! If the blog or website that mentions your company is particularly well-followed, the odds are good that you will receive serious attention from the shout-out in the way of increased pageviews. All of this can lead to those all-important conversions. A great way to increase your backlink potential using social media is to come up with engaging, entertaining posts that get shared across Facebook, Twitter or some other social media channel. The more your post is shared, the higher the likelihood of scoring new visitors to your site.

Friendly Reputation

Today’s consumers don’t want to be sold anything. They are more informed than ever when it comes to purchasing decisions, and they tend to choose companies who give them a more personalized experience rather than a hard sell. Because of this, using social media is a great way to give your company an approachable, friendly vibe that helps customers connect with your brand. People want to have an emotional connection with a company- this has worked for Apple, Volkswagen and a number of other customer-oriented brands for years, Using social media to increase your presence and build brand awareness can be more effective than old-school marketing strategies. For a message that resonates with your target audience, social media marketing can help drive traffic and improve your SEO rankings for the results you want!

Contact our Social Media Marketing Experts Today!

Still feel like you could use a hand with all of this? Echero is here for you! Our team of SEO and social media marketing experts can help you build a successful marketing strategy by building your social media posting calendar and letting you know exactly what you should be posting and when. Let us help you step up your social media game so you can begin to enjoy the perks of boosted search rankings, increased conversions, and an upswing in your overall ROI. Contact Echero today so we can help you get started!


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