Creative Content Ideas For Your Website

If you’ve ever spent any time on the Internet, you probably already know this: there’s website content, and then there’s GOOD website content! Knowing the difference is half the battle when it comes to ensuring that your company’s website stands out against the competition.

Of course, in a world where we live much of our lives online- socializing, shopping, reading the news, and more- it’s easy for website content to get mundane, overused, and just plain boring. That’s why it’s essential to make sure that your site visitors are being met with content that not only informs but engages, excites, and inspires. If that sounds like a pretty tall order, it is! But with a few creative ideas, you can ensure that your website is definitely one of the good ones. Here are some website content ideas for you to try.

Go Native

Anyone can take content from another website and rewrite it to fit their own purposes (and a lot of content writers do!) If all you’re trying to do is fill a page and incorporate relevant SEO keywords, this works just fine. But for truly great website content, the kind that keeps people coming back, it’s always a good idea to offer native advice, DIY hacks, and other pro tips from a resident expert. By “native,” we mean original website content written from the perspective of an actual expert on your staff. By positioning your company’s website as the go-to place for knowledgeable advice on a specific topic, you’re likely to receive a boost in organic traffic from consumers who purposefully seek out your wisdom.

Buying Guides

As we mentioned in the example above, some good website content can come from setting your company up as the resident experts on the type of products or services you offer. Creating product tutorials, reviews, or “best of” lists to help inform and educate consumers on the variety of products that they can find will aid their decision-making process, making them more likely to think of your business when they decide to pull the trigger on their purchase.

Funny Business

We love to laugh, and we feel like everything’s just a bit better with a good injection of humor. This goes for website copy too- keeping things lighthearted, whimsical, and funny can humanize you in the eyes of customers, as well as set your copy apart as a quirky alternative to typical business jargon. Additionally, when people are entertained by what they read, they are more likely to engage with the content and retain the important information from it, which can help them form a stronger association with your brand.

Contact Echero Today!

Struggling with writer’s block? No sweat- Echero is here to help! Our content specialists are well-versed in creating beautiful original content for a variety of topics across multiple industries. If you need a hand with website content creation, contact us today and learn more about our services.

Blogging Tips For 2020

It’s a brand new decade- is your blogging game on point for the 2020s? While companies have branched into other forms of digital media marketing using social media posts and automated email campaigns to reach their target consumers, blogging is still as relevant now as it was when it first became a thing. Why? For one thing, blogs have the power to help drive that all-important organic search engine traffic using SEO principles. At least one or two fresh new blog posts per week can help keep your site visible and relevant. On a more personal note, a well-crafted blog can help tell your brand’s story, attracting customers who want to build loyalty with a company that is special or different in its own way.

But how do you create amazing blog content that resonates with your core audience while delivering those sweet search engine results? We’ve got a few blogging tips to help you start 2020 off right.

Make it Pretty

Whoever said, “don’t judge a book by its cover” has clearly never spent any time on a poorly-designed website! Even the most wonderfully-written blog will never see the light of day if it is posted to a drab, hard-to-navigate web page. Many website creation platforms offer visually-stunning templates for free! Take advantage of one of these sleek designs or have a web design expert custom-create a site that cranks your user experience up to 11!

Find Your Voice

A company that designs software for accounting is going to have a much different tone than a company that sells cheeseburgers. As a blogger, it’s important to understand the difference and make sure that the content you write fits the brand’s mission and identity above all else. Once you’ve hit on the right voice for the brand, keep it consistent across each post so it doesn’t feel disjointed or out of place.

Keep it Evergreen

Have you heard the phrase “evergreen content?” Though it sounds like content that is written about tree farms, it means something else entirely. Evergreen content is content that contains no time-sensitive information and is therefore always relevant. Be sure to write content that will make as much sense to a person reading it five years from now as it would to someone reading it tomorrow.

Start Blogging Today!

Blogging is, at its heart, writing- an art form that is at its very best when the creator is passionate about the subject at hand. If you are well-versed and interested in the subject you are blogging about, your posts will ring true, inform your interested audience, and entertain everyone who reads them. Make 2020 your year to kickstart a successful company blog! Contact Echero today to get started!

Common Blogging Mistakes

Writing is easy. Writing for a website must be even easier. What’s there to it, anyway? All you have to do is type some words into a blog post and upload it to a website. It’s not as if anybody’s reading it anyway, right? If you’ve ever thought of any of those things about writing blog posts, there’s a lot you need to know!

At a glance, blogging is a simple task: think of a topic, write 300-500 words about that topic, and publish. But there’s a lot going on below the surface that most people don’t even realize! Here are some of the top blogging mistakes you may be making right now, and what to do about them.

Writing Like a Robot

Sometimes when people put pen to paper (or in this case, fingers to keyboard), what comes out can be quite stiff, overly formal- in a word, robotic. It can be difficult to write a blog post that flows naturally, like a real conversation, but that’s exactly what you should be doing. Our copywriters here at Echero are total pros at creating blog posts that have a lot of voice and personality, and using a conversational style to give the topic interest and depth. Next time you’re faced with creating a blog post, try to make it read like you’re just chatting with someone- you’ll be amazed at the difference!

Making a Topic Too Broad

If you are in charge of writing the blog posts for your company’s website, you’re hopefully churning out at least one post per week. That’s 52 posts a year! Despite the abundance and frequency of blog posts, however, it can be easy to fall into a trap where you try to include too much information about too many things in a single post. This can easily be avoided by narrowing down the topic (instead of “Everything You Wanted to Know About Widgets,” for example, try, “Top Three Reasons a Widget Can Help Your Business.”)

“Borrowing” From Other Blog Posts

We’re all inspired by one another to try new things or embrace new ideas, and there’s certainly no shame in looking at other sources to gain information about a topic. However, if you’re not citing your sources, or are simply copy/pasting another blog’s content into your own, you’re wading into plagiarism territory. Make sure to always cite any source, including other blogs, that you are using in your own posts, and include links to the source content whenever possible. If you’re feeling stuck for ideas, Echero’s team of content writing professionals is always here to create fresh, original blog post content for your website.

Contact Echero Today!

Blogging can be a lot harder than it looks. Keeping your blog current doesn’t have to be. Contact Echero today to learn more about how we can take the guesswork out of creating beautiful, engaging blog content for your business.

Why Content Matters

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Continue reading “Why Content Matters”