Creative Content Ideas For Your Website

If you’ve ever spent any time on the Internet, you probably already know this: there’s website content, and then there’s GOOD website content! Knowing the difference is half the battle when it comes to ensuring that your company’s website stands out against the competition.

Of course, in a world where we live much of our lives online- socializing, shopping, reading the news, and more- it’s easy for website content to get mundane, overused, and just plain boring. That’s why it’s essential to make sure that your site visitors are being met with content that not only informs but engages, excites, and inspires. If that sounds like a pretty tall order, it is! But with a few creative ideas, you can ensure that your website is definitely one of the good ones. Here are some website content ideas for you to try.

Go Native

Anyone can take content from another website and rewrite it to fit their own purposes (and a lot of content writers do!) If all you’re trying to do is fill a page and incorporate relevant SEO keywords, this works just fine. But for truly great website content, the kind that keeps people coming back, it’s always a good idea to offer native advice, DIY hacks, and other pro tips from a resident expert. By “native,” we mean original website content written from the perspective of an actual expert on your staff. By positioning your company’s website as the go-to place for knowledgeable advice on a specific topic, you’re likely to receive a boost in organic traffic from consumers who purposefully seek out your wisdom.

Buying Guides

As we mentioned in the example above, some good website content can come from setting your company up as the resident experts on the type of products or services you offer. Creating product tutorials, reviews, or “best of” lists to help inform and educate consumers on the variety of products that they can find will aid their decision-making process, making them more likely to think of your business when they decide to pull the trigger on their purchase.

Funny Business

We love to laugh, and we feel like everything’s just a bit better with a good injection of humor. This goes for website copy too- keeping things lighthearted, whimsical, and funny can humanize you in the eyes of customers, as well as set your copy apart as a quirky alternative to typical business jargon. Additionally, when people are entertained by what they read, they are more likely to engage with the content and retain the important information from it, which can help them form a stronger association with your brand.

Contact Echero Today!

Struggling with writer’s block? No sweat- Echero is here to help! Our content specialists are well-versed in creating beautiful original content for a variety of topics across multiple industries. If you need a hand with website content creation, contact us today and learn more about our services.

Content Marketing Strategy

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place.

About Content Marketing

In the digital age of business, content marketing is vital for reaching your desired audience. Using media channels such as your website, blog, social media platforms, automated email blasts and more, companies are able to reach a wider group of target consumers than ever before. Content marketing can be a huge make-or-break factor for a company, yet, believe it or not, a whopping 63% of businesses don’t have a content marketing strategy in place! Here are some tips for creating a content marketing strategy to drive greater potential success.

  1. Set Objectives – What is the mission of your company? What do you hope to accomplish? How many people do you wish to reach? These questions sound simple, but they define the entirety of your content marketing strategy, so be sure to answer them first. Setting goals and objectives can help you determine whether a strategy is working.
  2. Establish KPIs – KPIs, or key performance indicators, serve as measurable benchmarks to help you and your team evaluate the success of your content marketing strategy. By establishing a set of KPIs- for instance, X amount of organic search engine traffic each month, or a conversion increase of X percent- you can see where your strategy is succeeding as well as assess where it needs to be improved.
  3. Collect Demographic Data – As any marketer can tell you, knowing your audience is the key component in developing a solid strategy. By collecting data points on website visitors, email subscribers, social media followers, and more, you can better understand which channels work better than others for delivering your message to those who need to hear it most.
  4. Create a Content Calendar – After figuring out which channels to use to reach the most people in your target audience, you need to develop the content you’re going to use to reach them! Creating a content calendar is a great way to organize all the content you will be blasting across the various channels, as well as to keep track of content that still needs to be created.

Contact Echero Today!

If you feel that your content marketing strategy is in need of a little help (or if your current content marketing strategy is nonexistent), the team at Echero is here for you! We assist business owners with all things related to content marketing, from strategy development to content creation, and are happy to answer your questions. Contact us today!

3 Ways to Share Your Expertise (Without Giving Away Your Secrets)

It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”