Why is My Website Not Getting Any Traffic?

Congratulations! You’ve built an impressively-designed website that far surpasses the clunky old one you replaced. So…why are you still not getting any organic website traffic?

You’re not alone- it’s not uncommon for business owners to invest a lot of time and money into a site that still isn’t getting that website traffic. Fortunately, we can help. Here are a few website traffic tips to help you achieve the results you pictured when you first developed your site.

How’s Your SEO Game?

Search engine optimization, or SEO, is one of the most important factors in driving organic traffic to your website. In order to increase your chances of consistently ranking in the top 10 search engine results, you’ll definitely want to strengthen your site’s SEO. One great (and free!) way to begin is by using the WordPress SEO plugin to optimize your content. This tool alerts you to areas where improvement is necessary so you can ensure your SEO is on point.

Check Those Backlinks

When it comes to driving website traffic, backlinks are key. A backlink is a link from another website or blog to your company’s site. If you are backlinked to a highly-reputable website or prominent blog with a large following, this can be website traffic gold for you! Try networking to start link building among the more high-profile sites in your industry. Commenting on blog posts or following the blogger or brand on social media is a good way to make these connections.

Is Your Content Worth Reading?

Content is one of the most oft-overlooked elements of website design, yet it’s one of the most critical factors in driving website traffic. In addition to a strong SEO game, your site’s content must be engaging, unique, consistently-updated, and easy to read in order to help improve your search rankings. The reason content often goes neglected is because of how time-consuming it is for a business owner to constantly generate and produce new, high-quality content when he or she is focusing on the day-to-day aspects of the company. It may be a good idea to hire a dedicated content writer to help bring in more website traffic.

Are your Headlines Click-Worthy?

We all know that people are more likely to click on headlines that capture their attention, either by creating some sort of mystery or intrigue or by mentioning something that is highly interesting to the reader. Rather than making your headlines for blog content straightforward and dull, try playing with more “clicky” sentences to inspire people to read further.

Contact Echero Today

When it comes to website traffic, there’s really no one-size-fits-all magic formula. By taking these website traffic tips into consideration, you can boost your chances of generating more organic traffic with stronger leads and increased search rankings. For a more customized website traffic building plan, contact Echero today.

How to Develop a Content Marketing Strategy

Whether you’re just diving into content marketing for the first time or you’ve been at it for a while and want to change up your current content marketing strategy, it all starts with building a solid plan. Believe it or not, this critical first step of developing a winning content marketing strategy often gets overlooked. After all, it’s easy to get so excited about revamping your content marketing strategy that you neglect to make a plan first.
However, this is a crucial part of the process and can’t be skipped. Laying a solid foundation by first developing a content marketing plan can help you define KPIs (key performance indicators), recognize current pain points, and, most importantly, help you to outline a workflow process for you and your team to follow so that nothing slips through the cracks.

Here are some tips for developing a content marketing strategy built for success!

Step 1: Define your goals

What is it that you’re trying to accomplish by developing a new content marketing strategy? Are you trying to generate more new leads per month? Boost your SEO page rankings? Increase your conversion rate? Whatever your goals, it’s important to clearly define them at the very beginning of your strategy development process.

Step 2: Conduct research

Now that you know what you want your customers to do, it’s important to define who they are and what they want out of their experience with your business. Getting to know your target audience by conducting market research can offer untold insights to help fine-tune your content marketing strategy.

Step 3: Perform a content audit

Take a look at all of the content marketing pieces that are currently being seen by your clients- what’s working? What’s not? Maybe a certain landing page is resonating with your target audience while another piece of content- say, targeted emails- are doing nothing to bring in new leads. By taking a closer look at what you’ve already got in the way of content marketing collateral, you can determine which pieces need to be changed and which may be performing really well already.

Step 4: Choose a Content Management System

A CMS, or Content Management System, is an all-in-one marketing platform that allows you to keep track of everything that’s going out to clients and prospects. You can create, manage, and track your content all in one convenient place, making it easier to measure your results and re-vamp content as necessary based on your findings. Try a popular CMS like HubSpot or Monday to get started.

Step 5: Generate Content Ideas

Good news: you now know what content needs to be produced to help fine-tune your content marketing strategy. Bad news: you don’t know exactly what that content should look like! Brainstorm some ideas that speak to your brand’s identity, industry, and target audience to give your content the right voice. If you don’t have a professional content writer on hand, now may be a good time to hire one!

It may seem overwhelming when you look at it, but developing a content marketing strategy can be the key to increased leads, conversions, and ultimately sales! Switching up your content marketing game is certainly worth the effort, and something you should get going on today!

Contact Echero Today!

Need help? That’s why we’re here! The Echero team can assist with your content marketing needs, from helping you develop a custom content marketing strategy to creating unique, engaging content just for you! Contact us today to learn more.

Is It Possible Your Website Has Too Much Content?

When it comes to website content, there’s no such thing as too much…right? While having a healthy amount of content on your website is certainly important, it’s a question of quality over quantity. There is a difference between website content and good website content, and it has less to do with word count than you may think. We’re here to dispel some rumors about website content, what makes good content good, and why you should worry less about how many words are on a page and concentrate more on what those words are saying.

What Makes For Good Website Content?

When a consumer visits a website, it’s because he or she is looking for more information about a product or service a company provides, as well as some background on the organization itself. However, this doesn’t necessarily mean that the customer has the time or the desire to kick back and read a 1,500-word description of every single offering on the website. Good website cuts right to the chase, delivering all the pertinent information in short, easy-to-digest bites that satisfy the user’s quest for knowledge without boring them to death.

Unfortunately, many content writers- and their employers- believe that word count is the most important aspect of writing website content that resonates with consumers, and that a 2,500-word blog post is somehow more impactful than one that only weighs in at 350 words. While long-form blog content is sometimes the most necessary and effective means of sharing information, it should not be what a content writer strives for every single time. When you are shooting to fill a certain number of pages with words, what ends up happening nearly every single time is that you are bloating a piece that could have been written much more concisely, making it repetitive and boring for those who are reading it.

How Much Content is the Right Amount?

So how do you know when to go with the long-form content and when your information would be better off in smaller doses? When in doubt, follow the Miniskirt Rule- keep it short enough to cover the point but long enough to keep it interesting. In other words, once you’ve stated the basics of your topic and conveyed the information you want your readers to learn from the piece, flesh it out a bit, give it some color and voice, and shape it into the sort of thing you would be interested in reading yourself as a consumer. Try not to let word count lengths dictate your decision-making process here; some blog posts are destined to go on for a thousand words by nature while others are best left at 400. When you feel there is absolutely nothing left to write about on the topic at hand, that is usually an indicator that you’ve reached a good stopping point.

Contact Echero Today

Echero knows a thing or two about good website content, and we’re here to help you! Contact us today to hear more about our professional website content writing services.

Content Marketing Strategy

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place.

About Content Marketing

In the digital age of business, content marketing is vital for reaching your desired audience. Using media channels such as your website, blog, social media platforms, automated email blasts and more, companies are able to reach a wider group of target consumers than ever before. Content marketing can be a huge make-or-break factor for a company, yet, believe it or not, a whopping 63% of businesses don’t have a content marketing strategy in place! Here are some tips for creating a content marketing strategy to drive greater potential success.

  1. Set Objectives – What is the mission of your company? What do you hope to accomplish? How many people do you wish to reach? These questions sound simple, but they define the entirety of your content marketing strategy, so be sure to answer them first. Setting goals and objectives can help you determine whether a strategy is working.
  2. Establish KPIs – KPIs, or key performance indicators, serve as measurable benchmarks to help you and your team evaluate the success of your content marketing strategy. By establishing a set of KPIs- for instance, X amount of organic search engine traffic each month, or a conversion increase of X percent- you can see where your strategy is succeeding as well as assess where it needs to be improved.
  3. Collect Demographic Data – As any marketer can tell you, knowing your audience is the key component in developing a solid strategy. By collecting data points on website visitors, email subscribers, social media followers, and more, you can better understand which channels work better than others for delivering your message to those who need to hear it most.
  4. Create a Content Calendar – After figuring out which channels to use to reach the most people in your target audience, you need to develop the content you’re going to use to reach them! Creating a content calendar is a great way to organize all the content you will be blasting across the various channels, as well as to keep track of content that still needs to be created.

Contact Echero Today!

If you feel that your content marketing strategy is in need of a little help (or if your current content marketing strategy is nonexistent), the team at Echero is here for you! We assist business owners with all things related to content marketing, from strategy development to content creation, and are happy to answer your questions. Contact us today!

3 Ways to Share Your Expertise (Without Giving Away Your Secrets)

It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”