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Content Marketing Strategy

As a business owner, chances are you’ve been hearing a lot about content marketing. No matter what industry you’re in, content marketing strategy has been a huge focus for businesses over the past several years. If you’re stuck wondering how to do content marketing (or even what content marketing is), you’ve come to the right place.

About Content Marketing

In the digital age of business, content marketing is vital for reaching your desired audience. Using media channels such as your website, blog, social media platforms, automated email blasts and more, companies are able to reach a wider group of target consumers than ever before. Content marketing can be a huge make-or-break factor for a company, yet, believe it or not, a whopping 63% of businesses don’t have a content marketing strategy in place! Here are some tips for creating a content marketing strategy to drive greater potential success.

  1. Set Objectives – What is the mission of your company? What do you hope to accomplish? How many people do you wish to reach? These questions sound simple, but they define the entirety of your content marketing strategy, so be sure to answer them first. Setting goals and objectives can help you determine whether a strategy is working.
  2. Establish KPIs – KPIs, or key performance indicators, serve as measurable benchmarks to help you and your team evaluate the success of your content marketing strategy. By establishing a set of KPIs- for instance, X amount of organic search engine traffic each month, or a conversion increase of X percent- you can see where your strategy is succeeding as well as assess where it needs to be improved.
  3. Collect Demographic Data – As any marketer can tell you, knowing your audience is the key component in developing a solid strategy. By collecting data points on website visitors, email subscribers, social media followers, and more, you can better understand which channels work better than others for delivering your message to those who need to hear it most.
  4. Create a Content Calendar – After figuring out which channels to use to reach the most people in your target audience, you need to develop the content you’re going to use to reach them! Creating a content calendar is a great way to organize all the content you will be blasting across the various channels, as well as to keep track of content that still needs to be created.

Contact Echero Today!

If you feel that your content marketing strategy is in need of a little help (or if your current content marketing strategy is nonexistent), the team at Echero is here for you! We assist business owners with all things related to content marketing, from strategy development to content creation, and are happy to answer your questions. Contact us today!

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Importance of Website Content

Business owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing a website that will get your brand’s message to resonate with the people who need to hear it most, content is key. Here are some blogging tips to ensure that you’re not just creating website content: you’re creating GOOD website content.

Find Your Voice

It’s called content writing for a reason: your copywriter is not just throwing a bunch of SEO keywords onto a blog post and calling it a day. (At least, we hope not!) Good content writing comes from a place of truth that gives a distinctive voice to your brand. A good website content writer will take a brand’s mission, values, and overall personality into account when creating the copy for web pages, blogs, emails and more. Blog posts, especially, are a great place to bring out that voice and let it shine. By staying on-brand with both tone and intent when writing your blog posts, you can ensure that your audience has a good feel for who you are and what you stand for, which in turn will make them want to choose your products or services over that of the competition.

https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/

Tell a Story

These days, there’s so much noise coming at us from all four corners of the internet. It can be hard to find authenticity and meaning in much of the marketing that’s out there. For that reason, honesty, transparency, and truth are some of the most sought-after attributes among today’s consumer audience. Storytelling is an extremely popular marketing strategy, and the more compelling and inspiring a brand’s story is, the better. You can use your website content to craft a true identity for your brand by taking your readers on a journey with your words and helping them to see your company not just as another business, but as something more special and real. In addition to strong, engaging blog content, try telling your story through interesting videos, infographics, and social media posts to send a message that will truly resonate with members of your core market.

Optimize Responsibly

SEO, or search engine optimization, has become quite the buzzword in the business world in recent years. The basic idea is to use specific, highly-searched keywords in your website content so that your site ranks at or near the top of a Google search performed on those words or phrases. However, there is a difference between optimizing good website content with relevant SEO keywords and using underhanded, “black-hat” SEO practices like keyword stuffing, which is writing website copy using keywords and nothing else to create a jumble of unintelligible gibberish in the hopes of ranking higher for organic search results. A good content writer knows how to sprinkle in the important SEO keywords to boost rankings without diminishing the quality of the content.

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Blogging for Beginners

If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.

Continue reading “Blogging for Beginners”

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3 Ways to Share Your Expertise (Without Giving Away Your Secrets)

It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”

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Why Content Matters

Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Continue reading “Why Content Matters”