If you are the owner of a small business and have recently decided to add a blog to your company’s website, congratulations! Content marketing is an exciting way to expand your target audience, increase page views and improve search rankings- all extremely helpful things when it comes to getting the word out about your brand. If you have never managed a blog before, you may have some questions on how to get started and what sorts of things can make good blog posts. We’re here to help you get started on your new blog with some insider tips on what makes good content great! Here are some things to get you going.
It’s an age-old dilemma among marketers: how do you get prospective clients to understand what you do, without giving away the secret recipe for how you do it? On one hand, you need to let people know the purpose of your business, and help them understand how your products or services can add value to their lives, but you also don’t want them to take the information you’ve shared and recreate your efforts, leaving you and your company entirely out of the picture! What to do? Continue reading “3 Ways to Share Your Expertise (Without Giving Away Your Secrets)”
Believe it or not, website content doesn’t just materialize out of thin air. Like any other form of media, web content must be carefully researched, thoughtfully created and smartly executed in order to gain attention from a targeted audience. Continue reading “How to Create Great Content”
Content on your website ranges from images, to service pages to blog posts, and it all tells a story of who you are, what you do and why you do it. This is important to show your website visitors they’re in the right place for what they’re looking for, and this shows Google that you’re a trustworthy source of information. So, how do you get quality content on your website? Continue reading “Why Content Matters”