3 Ways to Respond to Negative Online Reviews

Hearing what satisfied customers have to say about your company through online review sites such as Yelp and Google Plus can be exciting and informative. After all, you are seeing your business through the eyes of your valued clients, and you get to hear firsthand about their positive experiences with the products or services you provide. But what do you do when you receive an online review that’s not so great? Here are some tips for dealing with negative online feedback that can help you address customers’ concerns, provide solutions and improve your customer service so that your positive buzz far outweighs the negative on any online review site.

Continue reading “3 Ways to Respond to Negative Online Reviews”

5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

Continue reading “5 Ways to Optimize Your Website Today”

Moving? Tell Your SEM Expert

As your business continues to grow and thrive, chances are that at some point you’ll move to a bigger space, open a second store location, or relocate to a part of town that benefits your target client base. Whatever the reason, when you find yourself in a situation where you’re going to be moving on up, it is essential that you let your SEM professional know right away. The success of your local SEO depends on correct contact information- it’s never too early to get your SEM expert on the case so they can take the necessary steps to update your location information. Continue reading “Moving? Tell Your SEM Expert”