Congratulations! You’ve built an impressively-designed website that far surpasses the clunky old one you replaced. So…why are you still not getting any organic website traffic?
You’re not alone- it’s not uncommon for business owners to invest a lot of time and money into a site that still isn’t getting that website traffic. Fortunately, we can help. Here are a few website traffic tips to help you achieve the results you pictured when you first developed your site.
How’s Your SEO Game?
Search engine optimization, or SEO, is one of the most important factors in driving organic traffic to your website. In order to increase your chances of consistently ranking in the top 10 search engine results, you’ll definitely want to strengthen your site’s SEO. One great (and free!) way to begin is by using the WordPress SEO plugin to optimize your content. This tool alerts you to areas where improvement is necessary so you can ensure your SEO is on point.
Check Those Backlinks
When it comes to driving website traffic, backlinks are key. A backlink is a link from another website or blog to your company’s site. If you are backlinked to a highly-reputable website or prominent blog with a large following, this can be website traffic gold for you! Try networking to start link building among the more high-profile sites in your industry. Commenting on blog posts or following the blogger or brand on social media is a good way to make these connections.
Is Your Content Worth Reading?
Content is one of the most oft-overlooked elements of website design, yet it’s one of the most critical factors in driving website traffic. In addition to a strong SEO game, your site’s content must be engaging, unique, consistently-updated, and easy to read in order to help improve your search rankings. The reason content often goes neglected is because of how time-consuming it is for a business owner to constantly generate and produce new, high-quality content when he or she is focusing on the day-to-day aspects of the company. It may be a good idea to hire a dedicated content writer to help bring in more website traffic.
Are your Headlines Click-Worthy?
We all know that people are more likely to click on headlines that capture their attention, either by creating some sort of mystery or intrigue or by mentioning something that is highly interesting to the reader. Rather than making your headlines for blog content straightforward and dull, try playing with more “clicky” sentences to inspire people to read further.
Contact Echero Today
When it comes to website traffic, there’s really no one-size-fits-all magic formula. By taking these website traffic tips into consideration, you can boost your chances of generating more organic traffic with stronger leads and increased search rankings. For a more customized website traffic building plan, contact Echero today.