What’s the Difference Between Local and Global SEO?

Over the past decade, SEO, or search engine optimization, has become one of the fundamentals of digital marketing strategies. Companies across multiple industries utilize SEO best practices to give their websites an edge over local, national, and even global competition. If you’ve been looking into boosting your website’s SEO, chances are you’ve heard about local SEO and how it can help get core members of your local target audience interested in your products or services. But what’s the difference between local SEO and global SEO- and do you need both of them in order to boost your search engine rankings? We’ve got some SEO tips to help break down the difference and point you in the right direction.

What’s Local SEO?

As its name implies, local SEO campaigns optimize search results using keywords and phrases targeted to a specific region. Keyphrases such as “hair salons in Baltimore,” “Seattle pizza restaurant,” or “Bookstores in 90210” are all examples of terms that are likely to be entered during a search for a local business. A localized SEO strategy is key for a business that caters mainly or exclusively to people within a certain community, city, or state. By employing local SEO, small business owners are able to get the word out about their locally-owned companies and restaurants.

What’s Global SEO?

But what if your company services more than just one region? What if you have several locations serving multiple cities or even states? In this case, global SEO may be something worth looking into. Though the term “global SEO” sounds like you may need to be a multi-billion dollar corporation that provides services to people in all the countries on Earth, global SEO is also an appropriate strategy to adopt if your business only operates in a handful of states, or even in two or three different regions of the same state.

So What’s the Difference?

Simply put, while every business, large and small, needs a local SEO strategy, not every business needs to go global with their search engine optimization efforts. Additionally, having a global SEO game that’s on point is not enough, even for larger companies- it is still very important to target specific regions through local SEO campaigns in addition to your global SEO strategy.

By understanding local versus global SEO, you can develop strong campaigns that not only drive organic search engine traffic to your company’s website but also edge out your competition and increase your page rankings.

Contact Echero Today

Need more SEO tips? That’s what we live for! Contact Echero today to learn more about what we can do for your company’s SEO.

Using Google My Business to Attract Local Customers

If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching for businesses where they can find specific products and services in their geographical area. Additionally, 50 percent of mobile consumers who search for a local business in a day end up visiting the location in person. Google My Business helps your local SEO strategy by pointing your target audience in your direction.

What is Google My Business?

Simply put, Google My Business is like the internet equivalent of the old local telephone directory. Listing your business with Google My Business makes it more visible for people conducting a local online search. For example, if you are the owner of a hair salon in the zip code 11111, registering with Google My Business will allow customers to find you through search terms such as “hair salons near me,” “hair salons in my area,” or “hair salons 11111.” Google My Business is a fundamental part of any business’s local SEO strategy because it gives potential customers a simple way to locate you.

How Does Google My Business Work?

Registering with Google My Business means listing pertinent information about your company that consumers need to know to get in touch with you. Some of this information can include basics, such as your company’s name, physical address, and phone number, but you may also include essential things such as hours of operation, busy times of day, directions to your location, and even photos of your business. For consumers looking for a local place to purchase a specific product or perform a service, this information is an invaluable timesaver, which can lead to your business being selected over a local competitor.

Contact Echero Today!

If you’re looking to boost your local SEO and have not yet signed up with Google My Business, now’s the time! Still have questions? Echero can help! Contact us today for more about Google My Business or for professional assistance with developing your local SEO strategy.

What Is SEO (And How Can It Help Your Business)?

In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One of the key components in producing effective web content, SEO, has become one of the most talked-about concepts in business marketing. But what exactly is SEO, and is it really that necessary for your business? Here’s a quick look at SEO, how it works, and why your business should be using SEO best practices in all its website content, if it isn’t already.

What Does SEO Even Mean?

SEO stands for “search engine optimization,” which is a fancy way of saying that it helps your website get organic traffic from a search engine results page. For example, if a person is looking for a bicycle shop in Portland, he or she will likely type “Portland bicycle shops” in the search engine query field. The engine will then search all websites for the key-phrase “Portland bicycle shops” and return a list of results based on its findings. Depending on how many instances of the key-phrase it found, it will rank the results in order of relevance. SEO takes this principle and uses proven content and design strategies to increase a website’s chances of ranking high on a search engine’s results page.

SEO And Your Business

So why is SEO important to your business? For one thing, companies that use SEO to drive organic traffic from search results have a distinct edge over local competitors that don’t. When looking at SEO Google algorithms have gotten so sophisticated that they only rank sites with the utmost relevance. A recent study by Ahrefs showed that, in a database of over one billion web pages, over 90 percent of them received zero organic traffic from Google! That means that, on the Internet as a whole, fewer than ten percent of all web pages receive visitors as a result of a Google search. This huge disparity in numbers indicates that companies everywhere are in need of making significant improvements to their SEO in order to stand out in a Google search.

Contact Echero Today!

Interested in improving your company’s organic search result rankings? An SEO expert can help. Contact Echero today for some SEO tips and to find out what we can do for your business.

Why Mobile Means More Now Than Ever

Unless you’ve spent the last ten years in a cave, you are aware that the popularity of mobile devices is at a fever pitch among consumers. The advent of the iPhone ten years ago heralded in a new era of computing- for the first time in history, more consumers are accessing the internet and conducting online searches with their mobile devices than with a standard desktop or laptop computer. Continue reading “Why Mobile Means More Now Than Ever”