The Importance of Having a Consistent Social Media Schedule

You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones.

But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting schedule, can be more detrimental than beneficial to your campaign. Here are some things you should know about the importance of social media and why consistency matters.

Establish a Voice

Every brand has a “voice”- that is, a definitive style that drives its identity in the eyes of the consumer. If you haven’t nailed down your brand voice yet, it is essential that you do prior to unleashing your social media marketing campaign on the world.
Try thinking about what your company stands for, what it values, and most importantly, what it is able to offer to consumers, and use that information to develop a voice that keeps your messaging consistent across all social media platforms.

Post Consistently

Sometimes when it comes to social media, posting sporadically is worse than never posting at all! You are using social media as a marketing tool, and as such, you need to drive the message you want your target audience to hear concisely and consistently. That is really the only way to get people to pay attention, which will not only gain you likes and follows but can also ultimately increase your conversion rate.
One simple way to get in the habit of posting consistently is to create a social media content calendar each month. By nailing down what you plan to post, including corresponding links, images, and hashtags, you can automate the process completely with a social media management tool like HootSuite, ensuring consistency in your social media posting game.

Image Is Everything…

…at least in social media! Think about it: people are scrolling through their news feed, waiting for something to catch their eye. We are constantly bombarded with marketing efforts from all sides, all day long. In order to stand out from the pack, you need to hit on some visuals that make a consumer stop dead in their tracks and take notice of what you are offering. Try using animated GIFs and possibly even memes, if that is on-brand for you- but take care not to overdo it. People can spot a phony from a mile away- the idea is to make your social media posts look as much NOT like an ad as possible.

Contact Echero Today

When you are able to establish and maintain a consistent social media management strategy, you can help gain traction with members of your target demographic and generate some serious organic buzz surrounding your brand and products. Use these social media tips to get started, and if you think you could use a little extra assistance, Contact Echero. Our social media marketing experts love helping brands develop a strategy and know exactly what it takes to make an impact through consistent, engaging posts.

Website Design For Beginners

As a business owner, you already know that in this day and age, great website design can make or break your company’s potential future success. So, no pressure there! Even if you’re brand new to website design, it’s far from impossible to create an awesome site that draws people in, keeps them clicking, and eventually leads to increased conversions. We’re here with some tips on website design for beginners to get you started and help you create something special. Enjoy!

It’s OK to Be Basic

For your first website, there’s nothing wrong with sticking to a clean, basic design. Try starting with a blog to get you comfortable with the mechanics of your content management system (CMS) and ease you into the more complex aspects of website design.

Need extra help? No worries- try using a blog template! These plug-and-play designs have already been created- now all they need is for you to add the elements and information that make them your own. Choose the design that best fits your branding and mission, and you’re on your way!

Get Some Inspo

There’s nothing like other people’s website designs to help you gain inspiration for your own. As someone who’s been surfing the Internet for a significant chunk of your life, you’ve undoubtedly come across website designs that have spoken to you for one reason or another. Try looking through some of your favorite sites to get a feel for what makes them stand out to you- is it the simplicity of the design? The user experience? The overall aesthetics? Whatever it is that you find appealing, try incorporating some of those elements into your own website design.

Think Outside the Web

Of course, not all inspiration is going to come from other websites. Since website design is an art form, it’s natural for designers to find their inspiration from a number of sources: nature, works of art such as paintings and sculptures, and even newspapers or magazines can serve as inspiration for a great website design. Take note of anything that appeals to you, from the shape of a vase to the font on your cereal box in the morning- if it jumps out at you, it just may hit other people the same way!

Know Your Content

Before you even design the first page of your website, it’s essential to know what you’re going to fill it with, in terms of content. What is the purpose of this website? What is it trying to accomplish? If you are selling a product or service, how are you going to present these offerings to entice and interest customers while informing them? Having the content nailed down first can help you make decisions with your website design, such as how much text needs to appear at certain intervals, which images should be juxtaposed with which text, and more.

Contact Echero Today

By following these website design tips, you will be on your way to creating your first website masterpiece! Still need help? The Echero team is happy to assist you. Contact us today to learn more about our website design services.

7 Ways to Make Your Website Stand Out

Don’t let your business look like all the rest! From website content ideas to blogging pointers, we’ve got some website design tips to set your company’s site apart from the competition.

  1. Content is King – A website is nothing without excellent copy helping it to stand out. Good website content should be pithy and to the point, while delivering a message that is conversational and fun to read.
  2. An Excellent Design – It goes without saying that an eye-catching, cleverly designed website is going to stand out more than a boring, cookie-cutter one. That said, functionality is just as important as form, so make sure it’s as easy to read and navigate as it is visually stunning.
  3. Get Animated – Simple animation, like a subtle GIF or photos and text falling into place as you scroll down the page, can make your website memorable and add a layer of sophistication and a high-tech feel.
  4. Keep it Fresh – Would you trust an outdated website that looks like it’s straight out of 1998? If your site doesn’t match the awesomeness of your company’s products or services, it’s time for an upgrade. In addition to a modern-looking design, it’s important to keep the content fresh by adding new blog posts at least weekly and keeping your list of staff members current.
  5. Add Videos – People love watching videos and are more likely to retain the information they gathered from a video than from reading copy alone. Additionally, having videos embedded on your website can add an air of professionalism to your organization. It doesn’t have to cost a lot to produce videos about your company’s products or services- a video shot on your iPhone and edited with inexpensive or free video editing software can look just as highbrow as one put together by a professional videographer.
  6. Use High-Quality Images – Speaking of visual appeal, your website is going to be a lot more interesting if you use high-quality images rather than photos that are grainy, pixellated, or just plain tiny. Use photos that are unique and speak to your core brand values and identity to create a memorable user experience.
  7. Feature Your Fans – Having testimonials from real, satisfied customers is always a great way to generate interest in your organization as well as to build “street cred” for your brand. Hearing stories from real clients highlighting your company in a positive way can be a real draw for prospective customers. Positive Yelp reviews, social media shout-outs, and even videos featuring happy customers can all lend positive, authentic vibes to your website.

Contact Echero Today!

Still need some website design pointers? Echero is here to help! Contact us today to find out how we can take your website to the next level!

10 Website Design Tips

Looking for website design tips that put you ahead of your competition? You’ve come to the right place. Here are our 10 best recommendations for making your website content stand out to all the right people.

  1. Think About Hick’s Law – Hick’s Law states that the more choices a person has, the longer they will take to make a decision. Keep this in mind as you’re designing your website by limiting menu options and form fields and focusing on a singular CTA instead of multiple calls to action.
  2. Keep it Simple! – Simplicity is key in website design. People are there looking for information, and your job is to provide it in a clear-cut, concise way. By eliminating confusing visual complexity and sticking with standard, familiar layouts, you’re increasing user experience and decreasing frustration.
  3. Nobody Likes Carousels – It can look impressive to display photos in a format that encourages users to keep clicking, but the truth is, research has shown that the first slide on a carousel or slideshow receives 90 percent of the clicks while the rest are basically ignored. Try to keep all images on a page that can be easily scanned and scrolled through, rather than something that requires an extra click.
  4. Scrolling, Yes. Clicking, No. – Which leads us directly to our next website design tip- people seem to prefer a single-page “endlessly scrolling” site format than one that makes them click to navigate to separate landing pages. Try to make sure all the most pertinent information about your business is in a single, scrollable page so that people can easily find what they need, and see what it does for your conversion rate!
  5. Speed is Key – Your users feel the need for speed, and who can blame them? Nobody likes a slow-loading site when you’re just trying to quickly look something up, and we’re likely to leave a website and find another that can serve our needs when it’s just taking too long.
  6. The Fold Matters – A cardinal rule of design, whether for a web page or a newspaper page, has been to keep the most important information “above the fold,” meaning the top half of the page. While there has been some debate about whether the fold even matters anymore, recent research has indicated that it absolutely still does. So, err on the side of caution and be sure to include a hero image, a descriptive headline and a clear call to action right off the bat.
  7. Use Visual Cues – Is there a section of your website that you really want users to pay attention to? Using an image with an arrow or a person looking or pointing may seem pretty basic, but it actually works! Whether you choose a more subtle approach or a blatant, “look at me” type graphic, be sure to put visual cues around the most important parts of your page.
  8. Make a List – As you can see, we’re huge fans of lists. Why? People enjoy seeing quick, concise bullet points detailing features of a product, service, or concept and are more likely to recall this information in a list form than if it was written as a paragraph of text. Be sure to put the most important points first and last, as these are the ones that are more likely to be recalled.
  9. Skip Stock Photos – Using images of real people in your website design is a wonderful idea, as it conveys the idea of community and human connection. However, the use of stock photos can cause skepticism among your audience, as it seems that people are hard-wired to spot phony, generic photos, and tune them out. Avoid this by using images of staff members, customers, and other “real people” who have a stake in your business.
  10. Share Social Proof – Word of mouth is still key when it comes to marketing, and thanks to social media, we now have more ways than ever to showcase positive customer reviews! By sharing social proof of your company’s stellar reputation and customer satisfaction, such as positive mentions, testimonials, and likes/shares, you’re lending credibility to your claims.

Contact Echero Today!

These website design tips are your starting point for building a site that genuinely makes people want to do business with you. For more great tips on website design, Contact Echero today!

How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

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