The Importance of Having a Consistent Social Media Schedule

You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones.

But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting schedule, can be more detrimental than beneficial to your campaign. Here are some things you should know about the importance of social media and why consistency matters.

Establish a Voice

Every brand has a “voice”- that is, a definitive style that drives its identity in the eyes of the consumer. If you haven’t nailed down your brand voice yet, it is essential that you do prior to unleashing your social media marketing campaign on the world.
Try thinking about what your company stands for, what it values, and most importantly, what it is able to offer to consumers, and use that information to develop a voice that keeps your messaging consistent across all social media platforms.

Post Consistently

Sometimes when it comes to social media, posting sporadically is worse than never posting at all! You are using social media as a marketing tool, and as such, you need to drive the message you want your target audience to hear concisely and consistently. That is really the only way to get people to pay attention, which will not only gain you likes and follows but can also ultimately increase your conversion rate.
One simple way to get in the habit of posting consistently is to create a social media content calendar each month. By nailing down what you plan to post, including corresponding links, images, and hashtags, you can automate the process completely with a social media management tool like HootSuite, ensuring consistency in your social media posting game.

Image Is Everything…

…at least in social media! Think about it: people are scrolling through their news feed, waiting for something to catch their eye. We are constantly bombarded with marketing efforts from all sides, all day long. In order to stand out from the pack, you need to hit on some visuals that make a consumer stop dead in their tracks and take notice of what you are offering. Try using animated GIFs and possibly even memes, if that is on-brand for you- but take care not to overdo it. People can spot a phony from a mile away- the idea is to make your social media posts look as much NOT like an ad as possible.

Contact Echero Today

When you are able to establish and maintain a consistent social media management strategy, you can help gain traction with members of your target demographic and generate some serious organic buzz surrounding your brand and products. Use these social media tips to get started, and if you think you could use a little extra assistance, Contact Echero. Our social media marketing experts love helping brands develop a strategy and know exactly what it takes to make an impact through consistent, engaging posts.

How Important is Social Media to Your Small Business?

You’re the proprietor of a small local business, with no plans to further expand your empire. How important could social media possibly be to your bottom line? The answer may surprise you! Even for a small business social media can increase brand awareness, build strong associations and loyalty for your brand among local customers, and put your business head and shoulders above the competition. And even if there literally is no competition, there are tons of social media advantages that can help increase your revenue and drive new business. Let’s take a look at why social media still benefits small businesses.

Building Connections

There’s a reason they call it “social media”- there’s a chance that almost everyone in your community is at least somewhat active on Facebook, Instagram, or Twitter. Many small towns and municipalities across the country have their own Facebook pages where small local businesses can advertise their goods and services and, more importantly, build a connection with their core consumers. Using social media to foster relationships with new and existing clients can help establish trust and secure your reputation as a great local business.

Knowing Your Audience

One of the biggest social media advantages is that it gives small business owners the opportunity to really get to know their customers. A quick glance at the profile page of each person who likes or follows your company’s page can tell you all kinds of valuable things about the type of person your business attracts. Having this deep understanding of your target audience can help you come up with promotions, events, and even new products or services that are more likely to interest them, which can help increase your sales and allow your business to thrive.

Staying Ahead of the Competition

Even if your small business is the only one of its kind in your community, chances are there is some online retailer or company in a neighboring city that can be seen as a competitor. The simple act of having a social media page dedicated to your business can help increase its visibility on local search result pages, which can help to steer important customers to your company instead of one that is higher-priced or less conveniently located but is more visible in a local online search. There’s no need to create a page on every single social media platform, either- by knowing your audience and understanding which social network is the best fit for your demographics as well as the nature of your business, you can keep a leg up on the competition without overextending your social media presence.

The bottom line is that small business social media can mean big business for you! By taking advantage of these free social media platforms, you can leverage your exposure and visibility to increase profitability and build a solid reputation as an awesome local business!

Contact Echero Today!

Need more guidance with your small business social media marketing strategy? Echero is here for you. Contact us today to see how we can help!

How To Do Social Media Marketing The Right Way

You don’t need us to tell you that social media has influenced virtually every aspect of life during its relatively short time in existence. The way we see and experience things, as well as how we interact with others, has been forever changed thanks to social media, and it doesn’t look to be changing anytime soon. For this reason, companies across the globe have scrambled to figure out how to do social media in a way that helps them build their brand identity and attract new consumers.

But like so many things in marketing, there is a right way and a wrong way to do social media for your business if you want it to hit the right notes. Here are some tips for making sure your social media marketing campaign is on pace to win the Internet rather than go down as an epic fail.

Establish Goals and Objectives

Before you start posting all kinds of content on your company’s social media accounts, it is essential to first determine what kind of end results you are trying to achieve. By setting attainable objectives and end goals for your social media channels, you can not only have more measurable benchmarks for success but also ensure that your social media marketing strategy is in alignment with who you are as a company and what you hope to accomplish.

Track (Relevant) Metrics

Since virtually all popular social media platforms offer data analytics to help organizations track the success of each post, it’s simple to get the numbers. Knowing which of these metrics are of the most relevance, however, is not as easy. By identifying your company’s unique set of KPIs (key performance indicators) early on in the game, you will have a better idea of which metrics mean a lot to you in terms of tracking each post’s success…and which ones mean nothing at all.

Study Your Audience

A successful social media marketer needs to know the company’s core audience inside and out in order to effectively tap into the very message that will resonate with them and leave a lasting impact. Analyzing the demographic and psychographic data associated with your target market can help your marketing team hit on precisely the right tone and message that fits with both your brand identity and the core values of those who are most likely to need your products or services.

Contact Echero Today

Like traditional marketing, social media marketing is all about convincing your core consumers to choose your brand over the competitors. Unlike traditional marketing, however, social media marketing has the ability to create a far more personalized experience for each consumer, which can lead to a more profound connection and loyalty with the brand. If you’d still like some pointers on effective social media marketing strategies for your brand, contact Echero today.

Managing Your Company’s Social Media

We’ve just entered the 2020s. If your company isn’t on social media yet, it needs to be! But how can a business effectively market itself on popular social media channels in a way that is engaging, relevant, and on-brand? More importantly, how should a business owner even get started with social media marketing? Whether you’re a total noob or you’re just trying to tighten up your social media game, the team at Echero is here to help!

How Echero Can Help Your Business

Echero’s social media marketing gurus help you zero in on the right social media strategy for your business by first getting to the bottom of your unique goals and objectives as a company. Once we’re able to better understand what you would like to accomplish through social media marketing, we can build a custom plan to take the guesswork out of posting effective, compelling content on the major social media channels.

Social Media Planning

Using your specific guidelines, Echero will create a content calendar detailing each social media post we plan to upload to Facebook, Instagram, Twitter, LinkedIn, or any other relevant channel where members of your target audience may be. By planning your social media content in advance, you have the secure knowledge that there will be fresh content from you in everyone’s news feed on a regular basis. Creating bulk social media content helps you to plan and schedule posts in advance so they don’t get lost in the shuffle of your other day-to-day tasks.

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https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Analyzing Your Data

But that’s just the beginning. As content is continually produced and posted, our team of experts is also tracking analytics for each social media outlet to determine which posts had the most engagement, which social media platform resonates best with your target audience, and other key metrics to help you know what’s most effective. This way you can concentrate on generating new content for what is working while weeding out what is not.

Contact Echero Today!

Social media marketing gets your brand into the collective consciousness of your core audience while helping you tell your story and build familiarity and loyalty among your consumer base. Echero’s social media management team can help you achieve your social media marketing goals. Contact us today to learn more!

Today’s Biggest Social Media Platforms

It’s hard to believe that just ten years ago, Facebook was still in its infancy, gaining traction amongst high school and college students who were already using sites like MySpace, Friendster and LiveJournal to communicate with friends across the miles. Since the humble beginnings of social media, we have seen Facebook go from a simple platform for sharing status updates and “pokes” (remember those?) to the most popular and widespread social media network, which is now used by over 2 billion people worldwide. Continue reading “Today’s Biggest Social Media Platforms”

Utilizing Social Media in Small Business

Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for your social media marketing efforts so that you have a clear vision for content and set expectations for engagement. So, how can you utilize social media in your small business? Continue reading “Utilizing Social Media in Small Business”