You already know how important social media marketing is in your overall campaign strategy. When done well, a great social media game can make a huge, positive impact on brand awareness, loyalty, and identity- three factors that are major driving forces for attracting new customers and retaining existing ones.
But as you also undoubtedly have seen, not all social media strategies are created equal. Not having a solid social media management plan, complete with a consistent posting schedule, can be more detrimental than beneficial to your campaign. Here are some things you should know about the importance of social media and why consistency matters.
Establish a Voice
Every brand has a “voice”- that is, a definitive style that drives its identity in the eyes of the consumer. If you haven’t nailed down your brand voice yet, it is essential that you do prior to unleashing your social media marketing campaign on the world.
Try thinking about what your company stands for, what it values, and most importantly, what it is able to offer to consumers, and use that information to develop a voice that keeps your messaging consistent across all social media platforms.
Sometimes when it comes to social media, posting sporadically is worse than never posting at all! You are using social media as a marketing tool, and as such, you need to drive the message you want your target audience to hear concisely and consistently. That is really the only way to get people to pay attention, which will not only gain you likes and follows but can also ultimately increase your conversion rate.
One simple way to get in the habit of posting consistently is to create a social media content calendar each month. By nailing down what you plan to post, including corresponding links, images, and hashtags, you can automate the process completely with a social media management tool like HootSuite, ensuring consistency in your social media posting game.
Image Is Everything…
…at least in social media! Think about it: people are scrolling through their news feed, waiting for something to catch their eye. We are constantly bombarded with marketing efforts from all sides, all day long. In order to stand out from the pack, you need to hit on some visuals that make a consumer stop dead in their tracks and take notice of what you are offering. Try using animated GIFs and possibly even memes, if that is on-brand for you- but take care not to overdo it. People can spot a phony from a mile away- the idea is to make your social media posts look as much NOT like an ad as possible.
Contact Echero Today
When you are able to establish and maintain a consistent social media management strategy, you can help gain traction with members of your target demographic and generate some serious organic buzz surrounding your brand and products. Use these social media tips to get started, and if you think you could use a little extra assistance, Contact Echero. Our social media marketing experts love helping brands develop a strategy and know exactly what it takes to make an impact through consistent, engaging posts.