How Social Media Impacts Your SEO Rankings

By now you’ve heard that in order to stay relevant and keep up with the competition, you need to maintain a strong social media presence. But has anyone ever broken down the reasons why social media is so important and why it matters so much to your SEO rankings? Here is a rundown of what you need to know about social media and how it helps boost your organic search engine traffic so that you can be aware of why it’s so necessary in today’s marketplace.

Continue reading “How Social Media Impacts Your SEO Rankings”

Plan Before You Post: The Importance of Knowing Your SMM Goals

We all have that one friend who gets a little too post-happy when it comes to social media. You know the one- your news feed is probably cluttered right now with the random contents of whatever has popped into his or her head within the last hour. The major pitfall of this type of posting behavior is that super-important status updates tend to get lost in the clutter and noise created by the swirl of social media activity, lessening the impact of the more urgent messages and cutting down on the amount of love you get on all your posts across the board. Continue reading “Plan Before You Post: The Importance of Knowing Your SMM Goals”

5 Companies Rocking Their Social Media Marketing

Is your company’s social media game on point, or could it use a little work? Not all social media marketing is created equal, and while some companies struggle to find the right tone, use cases or audience for their social media campaign, others totally know how to use social media to their advantage and reach the right audience at the right time with the right message. Here are 5 companies who are social media marketing goals for the rest of us- see if you can pick up some next-level social media skills to use for your own company! Continue reading “5 Companies Rocking Their Social Media Marketing”

Utilizing Social Media in Small Business

Social Media Marketing (SMM) is a form of digital marketing that utilizes various social media channels to achieve a myriad of goals in your online marketing campaign. Social media is the perfect tool to increase brand awareness, marketing communications and build relationships with clients. As with any marketing campaign, it’s imperative that you set goals for your social media marketing efforts so that you have a clear vision for content and set expectations for engagement. So, how can you utilize social media in your small business? Continue reading “Utilizing Social Media in Small Business”