Social media has played a huge role in marketing over the past decade, and it’s not likely to be going anywhere! In fact, social media marketing has become such a critical part of a brand’s digital marketing strategy that many larger companies have an entire department dedicated exclusively to creating and posting social media content!
For the rest of us, however, social media management is something we have to get on top of while also dealing with about a million other aspects of running a business. We’ve compiled these useful tips for making your social media stand out among a sea of competitors to help you out.
Cut Down on Content
The whole point of social media marketing is to get a point across in a quick, concise way before your audience scrolls down to the next post in their feed. However, that doesn’t stop some companies from thinking a consumer is going to read three huge paragraphs of text before moving on! To get noticed more, try to keep your social media content to a minimum and let the image do the talking. It’s also a good idea to move your CTA (call to action) way up to the top of the post- either in the headline or within the first couple of sentences.
REALLY Know Your Audience!
We know you already know that it’s important to have your target demographic nailed down before developing a marketing strategy, but this goes double for social media marketing. By clearly defining your target customers’ attributes, you will be more able to effectively position your social media marketing strategy in a way that makes your core audience stand up and take notice.
Get a Boost From Your Employees
You know that saying, “There’s no I in TEAM?” Keep that in mind when you enlist the help of your employees to get your brand recognized through social media marketing. Employee engagement absolutely boosts the quality of your social media content, as well as helps to strengthen your customers’ loyalty by building a solid brand identity. Try having your employees post photos of themselves using your product in “everyday life,” weighing in on topics that are pertinent to your organization, and most importantly, liking and sharing each other’s posts, as well as posting authentic, sincere comments.
Great social media marketing strategies don’t just appear overnight- they are a result of time, research, dedication, and consistency. If you follow these tips and work toward building a solid social media management plan, you may begin to see some real results in just months!
Contact Echero Today!
If you’re still unsure where to start (or just don’t have the bandwidth for DIY social media marketing), let Echero help! Our experts can help you create a strong social media management plan as well as develop engaging, relevant social media content that gets noticed! Contact us today for more information.