What Is SEO (And How Can It Help Your Business)?

In the past couple of decades, the meteoric rise of the Internet is certainly one of the biggest changes to the business landscape. Companies both large and small have discovered the importance of creating engaging, thoughtful, and informative website content in an effort to attract their target audiences and build a strong brand identity. One of the key components in producing effective web content, SEO, has become one of the most talked-about concepts in business marketing. But what exactly is SEO, and is it really that necessary for your business? Here’s a quick look at SEO, how it works, and why your business should be using SEO best practices in all its website content, if it isn’t already.

What Does SEO Even Mean?

SEO stands for “search engine optimization,” which is a fancy way of saying that it helps your website get organic traffic from a search engine results page. For example, if a person is looking for a bicycle shop in Portland, he or she will likely type “Portland bicycle shops” in the search engine query field. The engine will then search all websites for the key-phrase “Portland bicycle shops” and return a list of results based on its findings. Depending on how many instances of the key-phrase it found, it will rank the results in order of relevance. SEO takes this principle and uses proven content and design strategies to increase a website’s chances of ranking high on a search engine’s results page.

SEO And Your Business

So why is SEO important to your business? For one thing, companies that use SEO to drive organic traffic from search results have a distinct edge over local competitors that don’t. When looking at SEO Google algorithms have gotten so sophisticated that they only rank sites with the utmost relevance. A recent study by Ahrefs showed that, in a database of over one billion web pages, over 90 percent of them received zero organic traffic from Google! That means that, on the Internet as a whole, fewer than ten percent of all web pages receive visitors as a result of a Google search. This huge disparity in numbers indicates that companies everywhere are in need of making significant improvements to their SEO in order to stand out in a Google search.

Contact Echero Today!

Interested in improving your company’s organic search result rankings? An SEO expert can help. Contact Echero today for some SEO tips and to find out what we can do for your business.

Importance of Website Content

Business owners, here’s a question: how’s your website? And before you answer that, we’re not just talking about design here. These days, it’s increasingly easy to generate eye-catching, professional-quality websites that are as user-friendly as they are visually stunning. However, the design of your website is just half the battle when it comes to attracting new customers and boosting your company’s visibility and awareness among members of your core audience. When it comes to designing a website that will get your brand’s message to resonate with the people who need to hear it most, content is key. Here are some blogging tips to ensure that you’re not just creating website content: you’re creating GOOD website content.

Find Your Voice

It’s called content writing for a reason: your copywriter is not just throwing a bunch of SEO keywords onto a blog post and calling it a day. (At least, we hope not!) Good content writing comes from a place of truth that gives a distinctive voice to your brand. A good website content writer will take a brand’s mission, values, and overall personality into account when creating the copy for web pages, blogs, emails and more. Blog posts, especially, are a great place to bring out that voice and let it shine. By staying on-brand with both tone and intent when writing your blog posts, you can ensure that your audience has a good feel for who you are and what you stand for, which in turn will make them want to choose your products or services over that of the competition.

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Tell a Story

These days, there’s so much noise coming at us from all four corners of the internet. It can be hard to find authenticity and meaning in much of the marketing that’s out there. For that reason, honesty, transparency, and truth are some of the most sought-after attributes among today’s consumer audience. Storytelling is an extremely popular marketing strategy, and the more compelling and inspiring a brand’s story is, the better. You can use your website content to craft a true identity for your brand by taking your readers on a journey with your words and helping them to see your company not just as another business, but as something more special and real. In addition to strong, engaging blog content, try telling your story through interesting videos, infographics, and social media posts to send a message that will truly resonate with members of your core market.

Optimize Responsibly

SEO, or search engine optimization, has become quite the buzzword in the business world in recent years. The basic idea is to use specific, highly-searched keywords in your website content so that your site ranks at or near the top of a Google search performed on those words or phrases. However, there is a difference between optimizing good website content with relevant SEO keywords and using underhanded, “black-hat” SEO practices like keyword stuffing, which is writing website copy using keywords and nothing else to create a jumble of unintelligible gibberish in the hopes of ranking higher for organic search results. A good content writer knows how to sprinkle in the important SEO keywords to boost rankings without diminishing the quality of the content.

5 Ways to Optimize Your Website Today

SEO, or search engine optimization, is a hot topic these days. Surely you’ve heard about SEO and how it can completely transform your business by driving your organic website traffic, improving your search engine rankings, and reducing your bounce rate. But how do you get started with optimizing your website for enhanced visibility and amped-up conversion rates? Here are five simple things you can start doing today to make your website SEO-friendly and get your business noticed by more of your target audience.

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