Using Google My Business to Attract Local Customers

If you’re a small business owner looking to boost your local profile and drive more organic traffic to your website, registering your company with GoogleMyBusiness is the best place to start. According to Google, one out of every 3 searches has local intent, which means that 33 percent of people who use Google are searching for businesses where they can find specific products and services in their geographical area. Additionally, 50 percent of mobile consumers who search for a local business in a day end up visiting the location in person. Google My Business helps your local SEO strategy by pointing your target audience in your direction.

What is Google My Business?

Simply put, Google My Business is like the internet equivalent of the old local telephone directory. Listing your business with Google My Business makes it more visible for people conducting a local online search. For example, if you are the owner of a hair salon in the zip code 11111, registering with Google My Business will allow customers to find you through search terms such as “hair salons near me,” “hair salons in my area,” or “hair salons 11111.” Google My Business is a fundamental part of any business’s local SEO strategy because it gives potential customers a simple way to locate you.

How Does Google My Business Work?

Registering with Google My Business means listing pertinent information about your company that consumers need to know to get in touch with you. Some of this information can include basics, such as your company’s name, physical address, and phone number, but you may also include essential things such as hours of operation, busy times of day, directions to your location, and even photos of your business. For consumers looking for a local place to purchase a specific product or perform a service, this information is an invaluable timesaver, which can lead to your business being selected over a local competitor.

Contact Echero Today!

If you’re looking to boost your local SEO and have not yet signed up with Google My Business, now’s the time! Still have questions? Echero can help! Contact us today for more about Google My Business or for professional assistance with developing your local SEO strategy.

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