What Is Digital Marketing?

Regardless of which industry you work in, chances are by now you’ve heard of digital marketing. Companies in virtually every industry are clamoring to get in on digital marketing as a means of generating new leads and winning new accounts. But how much do you know about digital marketing, what it really is, and what it means for the future of business? We’re here with the info you need to stay on top of digital marketing and learn how you can incorporate it into your business.

Digital Marketing 101

Digital marketing, also known as data-driven marketing, is the catch-all term for any marketing of products or services done with the use of digital technology. This includes the internet, mobile devices, and other digital displays, among other media.

Like traditional marketing, the primary objective of digital marketing is to attract, connect with and ultimately convert prospects into clients by highlighting a specific need they have and demonstrating how the product or service being marketed can fit that need. Whereas traditional marketing channels included print advertisements, television and radio commercials, and flyers to get the word out about a company, digital marketing relies on new marketing channels based on digital technology to promote a product or service. This can include streaming internet videos on a YouTube channel, social media posts on Facebook or Twitter, paid ads using Google AdWords, or the use of SEO (search engine optimization) to boost search engine rankings through the use of relevant keywords determined by Google Analytics. The game has changed, but the goal remains the same for digital marketing as it’s always been in traditional marketing- to make your product or service as attractive as possible to prospects, and to convert and retain new customers.

How Can Digital Marketing Help Me?

These days, deciding to begin using digital marketing to promote your business is less of an option and more of a necessity. If you want to keep up with your competitors, continue winning new business, and keep your brand name relevant and fresh, digital marketing is the way to go. Don’t worry, though- you don’t have to go it alone. With the right digital marketing experts in your corner to help you build your campaign and strengthen your online presence using proven strategies based on knowledge and experience, your company can begin to see the results of getting on board with digital marketing much sooner than you think.

Not only will the use of digital marketing in your business help you to attract and retain new business, but you will also be able to keep better track of your client base- digital marketing puts important demographic and socioeconomic info about your clients and prospects right at your fingertips, helping you find your specific target audience, pinpoint strengths and better hone your campaign to close gaps in areas of weakness. Having this information can help you weed out the unnecessary parts of your marketing campaign, allowing you to focus your efforts on the prospects who best fit your ideal client profile. This strategy can ultimately help you succeed in both increasing your bottom line and getting the brand recognition your company desires.

Contact a Digital Marketing Expert Today

If you want to get started with a digital marketing campaign contact Echero today. We can answer all of your questions, help you set goals and get started with a clear plan for a successful marketing campaign.

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